Content Analysis oflndian State Tourism Websites

Gyan Management Journal
Year: 2017(Jul-Dec), Volume: (11), Issue. (2)
First page: (51) Last page: (73)
Online ISSN: A/F
Print ISSN: 2250-348X
doi: 

Content Analysis oflndian State Tourism Websites
Dr. Nitasha Sharma

1Assistant Professor, Department of Commerce, Doaba College, Jalandhar

Corresponding author email id:

Received:
10 Nov 2017

Accepted:
15 Nov 2017

Online Published:
16 Nov 2017

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ABSTRACT

Tourism Industry is one of the most profitable industries which is contributing a substantial amount to  foreign exchange, employment and GDP of India. The credit for increased GDP, employment and foreign  exchange earnings by Tourism sector in Indian Economy goes to increased rate of foreign tourist  arrivals. In the past, tourists had to depend on the brochures drafted by Indian Tourism Development  Corporation (/TDC) and other State Tourism Corporations for detailed information related to their  trip. However, with advancement in the information technology, traditional marketing approach was  slowly replaced by internet based tools. Various tourism promotion agencies have developed their  websites to attract more and more national and international tourists. Current study is an attempt to  examine the significant difference in information displayed by tourism websites of different zones of  India. Data was collected through secondary sources for total 73 variables. Further these 73 variables  have been divided into 4 categories Informational, Communicational, Transactional and Website  Management. Multivariate Analysis (MANOVA) was applied to pursue the current objective. Results  depicted that overall West Indian tourism websites are the best among all tourism websites as far as  Informational, Communicational, Transactional and Website Management categories are concerned  followed by North Indian tourism websites and South Indian tourism websites.  

Keywords

Indian, Tourism, Content, MAN OVA.