Consumer Perception towards Organised Vs Unorganised Retailing for FMCGs & Grocery

Gyan Management Journal
Year: 2016 (Jan-Jun), Volume: (10), Issue. (1)
First page: (57) Last page: (64)
Online ISSN: A/F
Print ISSN: 2250-348X
doi: 

Consumer Perception towards Organised Vs Unorganised  Retailing for FMCGs & Grocery
Dr Dimple Khosla

1Assistant Professor, Department of Commerce, Dyal Singh College, Karna/ 

Corresponding author email id:

Received:
14 Mar 2016

Accepted:
16 April 2016

Online Published:
12 May 2016

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ABSTRACT

Fast Moving Consumer Goods like soaps, shampoos, detergents, biscuits etc and Grocery items are the  basic needs for which consumer goes very frequently to the market. As we all know that organized  format of retail sector also exists along with the traditional format of retail sector in the form of local  kiryana stores. This paper is just an attempt to see that for these frequent demands which format of  retail sector people prefer to visit. What are the various factors that affect their choice of format and to  see whether there is any significant difference in the choice of format on the basis of age, gender and  income level. An attempt has also been made to see whether going to organized format has increased  their level of spending or not. Forth is purpose a sample of156 consumers from Haryana State has been  taken. To analyze simple average and chi square test have been used. Diagrammatic representation is  also used wherever required. 

Keywords

FMCGs, Grocery, Organised Retail, Format, Perception, Sector.