Vol. 10 No. 1 (2022): IITM Journal of Business Studies (JBS) (jan-dec)

Published: 2024-07-15

Articles

A CROSS SECTIONAL STUDY ON PERCEPTION TOWARDS WELLNESS PRACTICE AMONG THE EMPLOYEES AT PRIVATE HOSPITAL

Subhasish Chatterjee, Ruchita Patel, Medha Wadhwa (Author)

3-19
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A STUDY OF GRIEVANCE HANDLING AND ITS IMPACT ON CONSUMER PERCEPTION: THE CASE OF UBER & OLA

Mahima Thakur, Mohini Yadav, Mriganka Dutta (Author)

20-37
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A STUDY OF POPULAR E-COMMERCE PLATFORMS AND DEMOGRAPHICS PROFILING OF ONLINE CONSUMERS IN INDIA

Reetika Jain, Manika Jain (Author)

38-50
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A STUDY OF WORK PLACE DEVIANCES WITH RESPECT TO AGE AND GENDER

Sangeeta Malik (Author)

51-56
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A STUDY ON FACTORS RESTRICTING PURCHASE OF GREEN PRODUCTS

Sunita Bharatwal, Srishti (Author)

57-68
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A STUDY ON THE OPERATIONS OF WOMEN SELF HELP GROUPS AND FRAMING OF MARKETING AND POSITIONING STRATEGIES FOR THEIR ETHNIC PRODUCTS & SERVICES - WITH SPECIAL REFERENCE TO SIVASAGAR DISTRICT, ASSAM

Mridusmita Das (Author)

69-84
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A STUDY ON YOUTH’S PREFERENCE FOR KHADI APPARELS -THE SIGNATURE AND SUSTAINABLE FABRIC OF INDIA

Priyanka Raghani, Jigna Trivedi (Author)

85-96
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AN ANALYSIS OF FACTORS RELATED TO CONSUMER ACTIVE PARTICIPATION, BRAND ENGAGEMENT AND COMMUNITY TRUST IN ONLINE FOOD COMMUNITY PLATFORMS

Neha Gupta, Parul Singh (Author)

97-109
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AN ANALYSIS OF GROWTH AND ASSOCIATION BETWEEN LABOUR PRODUCTIVITY AND WAGES IN THE INDIAN LEATHER INDUSTRY

Neha Anand (Author)

110-125
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AN EMPIRICAL INVESTIGATION OF THE RELATIONSHIP BETWEEN RETAIL STORE ATTRIBUTES AND CUSTOMER SATISFACTION

Souren Koner, Rupsha Roy, Jay Kumar (Author)

126-144
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AN INTERACTION ANALYSIS AND ASSESSMENT OF RISK PERCEPTION, EQUITY INVESTMENT AND FINANCIAL INFORMATION AWARENESS

Sushma Gurung, Achanta Ravi Prakash (Author)

145-161
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ATTRIBUTES OF ORGANIZATIONAL CREATIVE CLIMATE: A PERCEPTUAL ASSESSMENT OF INDIVIDUALS

Bitopi Gogoi, Nandini Borah, Pranami Sharma (Author)

162-172
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COMPANY BOARDS AND THEIR IMPACT ON CORPORATE GOVERNANCE: EMPIRICAL EVIDENCE FROM INDIA & SINGAPORE

Alok Nagar, M Khalid Azam, Ganesh Singh (Author)

173-191
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EMPLOYEE SATISFACTION WITH SOCIAL SECURITY PROVISIONS (GRATUITY, PF, AND PENSION): AN EMPIRICAL STUDY IN THE SELECTED ORGANIZATIONS

Subrata Bhaumik, Manjeet Kumar (Author)

192-200
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IMPACT OF MARKETING, SOCIO-ECONOMIC AND CULTURAL VARIABLES ON CONSUMER CHOICE OF HEALTH INSURANCE

Monica Sharma, Tanu Agarwal (Author)

201-209
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INFLUENCE OF BRAND LOYALTY AND BRAND EQUITY THROUGH SOCIAL MEDIA MARKETING ON BUYING INTENTION TOWARDS ELECTRONIC HOME APPLIANCES

Pooja Bai Kewat, Priyabrata Panda (Author)

210-225
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INFLUENCE OF COGNITIVE BIASES ON CONSUMER BUYING BEHAVIOUR

Tripti Barthwal, Akanksha Srivastava (Author)

226-241
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INVESTIGATING THE EFFECT OF ECONOMIC DETERMINANTS ON STOCK MARKET RETURNS: AN INTROSPECTION

Pallavi Mishra, Sathya Swaroop Debasish (Author)

242-252
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ITEM ANALYSIS OF AN GENERAL MANAGEMENT AWARENESS/ LEARNING ASSESSMENT TEST IN BUSINESS SCHOOL FOR ITS DIFFICULTY INDEX, DISCRIMINATION INDEX, AND DISTRACTOR ANALYSIS

Vishal D Pajankar (Author)

253-265
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LINKAGE BETWEEN EURO FUTURES AND SPOT MARKET: EMPIRICAL EVIDENCE FROM INDIA

Amandeep Kaur, Narinder Pal Singh (Author)

266-277
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MEDIATING ROLE OF SOCIAL ISOLATION IN THE RELATIONSHIP OF PERSONALITY TRAITS AND BURNOUT

Sourbhi Chaturvedi (Author)

278-289
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MODELLING THE FACTORS AFFECTING FINANCIAL LITERACY OF WOMEN TOWARDS DIGITAL PAYMENTS USING ISM AND MICMAC APPROACH

Shilpa Narang, Mukesh Kumar Jain (Author)

290-305
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NEW DIMENSIONS OF CONSUMER WELFARE LEGISLATIONS IN INDIA VIS A VIS CONSUMER EDUCATION: AN ANALYTICAL STUDY

Manu Singh, Arpit Vihan (Author)

306-316
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OPTIMUM ALLOCATION OF FUND ACCORDING TO RISK PROPENSITY OF THE INVESTORS: A STUDY BASED ON NIFTY DATA

Ashoke Mondal (Author)

317-331
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PERCEIVED ORGANIZATIONAL SUPPORT, PSYCHOLOGICAL EMPOWERMENT, AND JOB PERFORMANCE: MEDIATING ROLE OF ORGANIZATIONAL JUSTICE

Sunil Kumar, Leena Singh (Author)

332-346
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PREDICTIVE POWER OF PARAMETERS INFLUENCING BORROWING BY MSMES

Maumita Choudhury, Sujit Sikidar (Author)

347-361
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PSYCHOLOGICAL CAPITAL AND OPTIMISM AS A PREDICTOR OF WORKPLACE HAPPINESS IN SERVICE-BASED INDUSTRIES IN INDIA

Rashmi Rai, Lakshmypriya K, Shruti Tripathi (Author)

362-372
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THE IMPACT OF USER-GENERATED CONTENT ON PURCHASING INTENTION OF TRAVEL PRODUCT

Indrajit Chaudhury, Hafizullah Dar (Author)

373-390
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A CASE STUDY OF QUICK-O-BOOK- AN ONLINE APPOINTMENT BOOKING SYSTEM FOR PATIENTS IN NORTH-EAST INDIA

Sultana Begum Abida Mazumder, Dibyojyoti Bhattacharjee (Author)

391-405
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BOOK REVIEW

Why She Must Lead

Shubhi Lall Agarwal (Author)

406-408
- Requires Subscription PDF