Entrepreneurial Behaviour of Vegetable Growers

Authors

  • Shailash Kumar Scientist K.V.K. (ICAR), Sinduri-Baskola, Bageshwar-263 628, Uttarakhand
  • Gyanendra Sharma Professor, Department of Agriculture Communication, G.B.P.U.A & T. Pantnagar-263 145

Abstract

Entrepreneurial behaviour is the function of an individual's personality characteristics (self confidence, achievement motivation, risk taking ability etc.) and environmental factors (socio-cultural factors, support system). Entrepreneurship is the response of the entrepreneur in order to earn profit by bearing the risk factor. It is centered on human skill, efficiency and strong impulse to try out the known technology with an ultimate aim to reduce the cost of production. For the present study entrepreneurial behaviour is operationalized as assemblage of personality characteristics and environmental factors contributing to transformation of physical, natural and human resources into marketable product. The present study was undertaken to analyse and understand entrepreneurial behaviour of vegetable growers.

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Published

2009-12-01

Issue

Vol. 45 No. 3&4 (2009): Indian Journal of Extension Education, (Jul-Dec), 2009

Section

Research Notes

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

Kumar, S., & Sharma, G. (Trans.). (2009). Entrepreneurial Behaviour of Vegetable Growers. Indian Journal of Extension Education, 45(3&4), 125–127. Retrieved from https://acspublisher.com/journals/index.php/ijee/article/view/5895