Determinants of Entrepreneurial Behaviour of Vegetable Growers

Abstract

The present study was conducted in Uttarakhand state to find out the components of entrepreneurial behaviour of  vegetable growers. For this purpose, a sample of 120 vegetable growers through multi-stage sampling technique was  selected. It was found that achievement motivation (0.782), self confidence (0.782), management orientation (0.744),  leadership ability (0.559) and farm decision making (0.525) were higher factors loading to influence the entrepreneurial  behaviour. Second levels of influential variables were innovativeness (0.665) and knowledge of vegetable cultivation  (0.569). The findings indicate that management orientation, farm decision making, leadership ability, achievement  motivation and self confidence are crucial for affecting entrepreneurial behaviour of vegetable growers. Findings of the  study are helpful in selecting appropriate motivational training for the hill farmers particularly.