Key Elements of Failure of the Enterprises Operated by the Women Entrepreneurs

Abstract

Women's entrepreneurship is both about women's position in society and about the role of entrepreneurship in the same  society. Women entrepreneurs faced many obstacles specifically in marketing their products (including family  responsibilities) that have to be overcome in order to give them access to the same opportunities as men. Empowerment  among women makes them to join in the mainstream of development. Hence the present paper focused on analyzing the  key elements of failure of the enterprises operated by the women entrepreneurs. The elements contributed for the failure of  women enterprises are heavy competition, lack of advertisement for the product, lack of remunerative price for the  product in the market, insufficient working capital and seasonal demand for the product in various enterprises.