Perception of Farmers and Kisan Call Centre Professionals towards Kisan Call Centre services in Agriculture: A Case of Guntur District, Andhra Pradesh, India

Authors

  • G. S. Mahra Scientist, Division of Agricultural Extension, Indian Agricultural Research Institute, New Delhi, 110012
  • V. P. Sharma Director (IT, Documentation & Publication), National Institute of Agricultural Extension Management, MANAGE, Hyderabad, 500030
  • S. M. Raut Rural Developmental Officer, Union Bank of India Karlapalem Branch, District-Guntur, Andhra Pradesh,522002

Keywords:

KCC, ICT's and knowledge gain

Abstract

Kisan Call Centre (KCC) is one of the most successful and innovative efforts in utilising Mobile based ICT's in rural areas.  After its nationwide launch by Department of Agriculture and Cooperation, Ministry of Agriculture, G.O.I in the year  2004, it has effectively reduced the gap between farmer and farm information by narrowing the mobility constraints of  technical staff of various agricultural organisations. The present study has been done to assess the impact and  effectiveness of KCC services and to identify the problems of farmers regarding services of KCC. This study has also  analyzed the existing perceptions of farmers and agricultural graduates working at level I in KCC about KCC services.  Level of knowledge gained by farmers on package of practices has been analyzed to show the effectiveness of KCC  services.

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Published

2015-06-01

Issue

Vol. 51 No. 1&2 (2015): Indian Journal of Extension Education, (Jan-Jun), 2015

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

Mahra, G.S., Sharma, V.P., & Raut, S.M. (Trans.). (2015). Perception of Farmers and Kisan Call Centre Professionals towards Kisan Call Centre services in Agriculture: A Case of Guntur District, Andhra Pradesh, India. Indian Journal of Extension Education, 51(1&2), 39–44. Retrieved from https://acspublisher.com/journals/index.php/ijee/article/view/5223