A Methodology to Conduct an End User Evaluation of Organisational Web Portal

Abstract

An organization's website being the face of an organisation requires a validated structure, easy for the virtual users to  access it. The study showcases a methodology that can be utilized for finding how far the web portal is user friendly useful  for a virtual user. A web interface developed for the Directorate of Research of Kerala Agricultural University was  selected for the study. The web interface was evaluated considering its homepage, navigation, site organization, links and  labels and readability. The organization of the web interface registered a high mean score of 3.90. The 'links and labels',  and the 'navigation' also registered high mean scores of 3.89 and 3.87 respectively. The improvement was required in  readability and appeal of the home page. This methodology clearly provides an insight to whether the developed site is  user friendly and appealing thereby helps in the fine tuning of the organization's websites/ interfaces.