The Effectiveness of Facebook Advertisements on Purchase Intention of Customers in Malaysia

Authors

  • Shah Roman Al Mahmud School of Computing, Universiti Utara Malaysia, 06010 UUM, Sintok, Kedah, Malaysia.

Keywords:

Facebook Advertisement, Activity, Brand Loyalty, EWOM, Purchase intention

Abstract

The purpose of this empirical study is to examine the effectiveness of Facebook advertisement on  enhancing consumer purchase intention. Facebook, as a social networking site, has become very  popular among the people of all ages around the world. Facebook advertising is becoming very popular  as it can reach to the mass people as a medium of social sites. The study is hopefully help Facebook  stakeholder provide their customers with more customized messages and offer rewards and promotions  to encourage them for exposing their products and services. 

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Mahmud 2020 (SAJSSH) Vol. 1, Issue 1, pp. 97-104

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Published

2020-08-02

Issue

Vol. 1 No. 1 (2020): South Asian Journal of Social Sciences and Humanities (August) 2020

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How to Cite

Mahmud, S.R.A. (2020). The Effectiveness of Facebook Advertisements on Purchase Intention of Customers in Malaysia . South Asian Journal of Social Sciences and Humanities, 1(1), 97–104. Retrieved from https://acspublisher.com/journals/index.php/sajssh/article/view/1130