Fresh Vs Frozen Food: A Study On Consumption Patterns Of Millennials

Abstract

Background:Now days we get food in many forms such as fresh food, frozen foods, convenience food, packed foods etc. Frozen  foods are made-up or partially made-up dishes which have been frozen to -20 degree C and which can be stored for at least 6  weeks and generally much longer in the freezer. Though fresh food is always the best option for human consumption, there must  be a comparison made and reasons found for choosing frozen food over fresh in a fast-paced world. Objective: To understand  the reasons behind the consumption patterns of millennial towards frozen food and to study the consumption patterns of  millennial for frozen food and fresh food. Methodology: The present descriptive study was carried out in the context of  millennials. The four dimensional study was carried to know the food consumption patterns such as purchasing patterns,  nutritional perceptions, family acceptance and cooking preferences. The sample size of 95 millennials was collected through  Google forms, analysis the data such as means; percentages and Cronbach's alpha were applied. Results: The results of the  study revealed that Consumption status of frozen foods since last one year for millennials has increased by 34.7% and 62  respondents inclined for the frozen vegetables and processed vegetarian food over fresh food in same category. Conclusion: As  millennials are 30-40 years old, married, and probably have children by now, this research has found that their consumption  pattern has switch from fresh to frozen foods. However the motivating factors that motivates them to choose frozen food over  fresh foods still includes the personal preference and convenience in cooking.