PUSA Journal of Hospitality and Applied Sciences
type: channel
description: The journal focuses on the original research that contributes toward development in Tourism and Hospitality sector. It brings forth the discussions related to the development and recent trends in various fields applicable to Tourism and Hospitality Industry. This Journal covers research work applicable to Tourism Management, Hotel Management, Food Safety & Hygiene Standards, Nutrition & Health, Human Resource Management, Environment and Tourism, Travel and Tourism, Cuisines, Innovation, and New Product Development. Through this wide spectrum of various subjects, we would like to promote research aptitude amongst the academicians and hospitality personnel. The Journal is the copyright of Institute of Hotel Management Catering and Nutrition, PUSA, New Delhi. All rights reserved. No portion of the contents may be reproduced in any form without permission in writing from the publisher. Only references allowed with proper citation. Indexing Details: Base Indexing, Google Scholar, Crossref, Scopus-Applied For, Wos, Base, ICI, ASI, CABI Indexed, NAAS Indexed
publisher: Institute of Hotel Management Catering & Nutrition
language: en
publication name: PUSA Journal of Hospitality and Applied Sciences
issn: 2395-020X
items: Perception and Consumption of Processed and Packaged Dairy Products amongst Young Adults
items: Human Resource: To Evaluate the Performance Appraisal Mechanism; Perspective of the Employees
items: Influence of Advertising Appeals in Hotel Industry: Role of Emotional, Rational, Endorsement and Aesthetic Appeals
items: Impact of Modern Technologies on the Guest Relation in 5-Star Hotels
items: Assessing Guest Knowledge and Awareness of Sustainable Practices in 5- Star Hotels: A Comprehensive Study
items: To what Extent do Kolkata’s Star Hotels Practice Sustainable Waste Management
items: Facilitating or Blurring: Exploring the Influence of Technology on Work Life Balance in the Indian Hotel Industry
items: Managing Consumer Confusion in Online Tourism: The Impact of AI on Decision Postponement
items: Staff Retention in Hotel Industry: An Empirical Study Amongst Generation Z Working in Five Star Hotels of Mumbai
items: The Influence of Job Satisfaction, Work Life Balance and Career Growth on Hospitality Professionals’ Transition to Allied Sectors
items: Analysing the Impact of Hotels Customer Relationship Management Strategies on Customers Satisfaction and Loyalty with Hotels of Bhopal
items: A Study on Understanding Pre-Placement Perceptions, Mindset and Coping Strategies of Graduating Students in Hotel Management Programs in India
items: Barriers and Catalysts of Entrepreneurial Success in the Hospitality Industry: A Mixed-Method Analysis
items: HR Analytics Adoption in the Indian Hospitality Industry: A Path to Data-Driven Decision Making
items: Consumers Satisfaction Level Towards Sustainable Practices of 5-Star Category Hotels of Mumbai
items: Transformations in Campus Placement Drives in Hospitality Institutions Across Madhya Pradesh : Post-COVID
items: Exploring the Role of Hotel Facilities on Tourists Star Category Hotel Selection in the State of Uttar Pradesh
items: From Intention to Action: Factors Shaping Tourist Decisions to Experience Local Food
items: Examine the Role of Short Video Platforms on Tourist’s Attitude: A Technology Acceptance Model (TAM) Approach
items: A European - Australian Comparative Study on Competency Gaps in Chef Training: Implications for Chef Training in Australia
items: Navigating Dietary Complexities: Understanding Gluten Intolerance Awareness among Stakeholders
items: Waste Management and Recycle Practices in the Hotel Industry
items: A Study of Ergonomics’ Effectiveness in Approved and Classified Indian Hotels
items: Consumers Awareness and Attitude towards Sustainable Practices of 5-Star Category Hotels of Mumbai
items: Analysing the Impact of Hotels Customer Relationship Management Strategies on Customers Hotel Selection in Bhopal City
items: Women Entrepreneurs and their Challenges: A Case Study of Lucknow
items: From Root to Stem: Optimizing Produce Utilization and Reducing Waste through Sustainable Cooking Practices
items: Intention to Visit Uttarakhand among Potential Young Indian Travelers: Travel Motivations, Perceived Risks and Constraints
items: Does Community Support in Moderating Roles Mitigate Short Comings in Rural Tourism Development?
items: AN EXPLORATORY STUDY ON THE CULTURAL BARRIERS IMPACTING WOMEN ENTREPRENEURSHIP IN THE HOSPITALITY INDUSTRY IN INDIA

Perception and Consumption of Processed and Packaged Dairy Products amongst Young Adults
type: item
description: Background: Dairy has long been a significant component of the Indian diet, providing crucial nutrients. Processed and packaged dairy goods contribute substantially to the increased consumption of such foods among consumers. Objective: To assess the frequency of consumption and perception of young adults for the processed and packaged dairy products. Methodology: Descriptive cross-sectional design was adopted where young adults (n=100) from Delhi NCR in age range of 18-26 years were assessed for consumption patterns and perception of dairy products namely lassi/chaach, plain dahi/yogurt, milk-based ice cream/kulfi/milk lolly, flavored yogurt/ flavored dahi). The data was collected utilizing a self-structured questionnaire, encompassing questions of sociodemographic details, frequency of consumption, and perception regarding health beliefs. Data was analysed by descriptive statistics. Results: Majority (73%) of the subjects were pursuing graduation and had budget of Rs 5000/- for additional expenses. For frequency of consumption 41% of subjects consumed processed and packaged dairy products on daily basis. Majority (43% and 36% respectively) were found to be satisfied for consumption of lassi/chaach, plain yogurt/dahi and flavored yogurt/flavored. Taste and smell were found to be predominant factor for selection of dairy product. For factors that influence purchase decision and dairy product selection, χ² =146.67 (p<0.005). Majority perceived dairy products to be healthy. Conclusion: The research found that dairy products are widely consumed and are perceived to be beneficial for overall health.
subject: Articles
  topic: section
subject: Dairy products
  topic: keywords
subject: consumer
  topic: keywords
subject: perception
  topic: keywords
subject: processed
  topic: keywords
subject: packaged
  topic: keywords
creator: Sakshi Sharma
creator: Malvika Sharma
rights: Copyright (c) 2025
date: 2025-12-17
publication date: 2025-12-17
starting page: 74
ending page: 80
doi: 10.48165/pjhas.2025.11.2.9

Human Resource: To Evaluate the Performance Appraisal Mechanism; Perspective of the Employees
type: item
description: Background: This study evaluates the effectiveness and perception of the performance appraisal mechanism from the employees’ perspective. Objective: To evaluate the performance appraisal mechanism and understand its impact on employee motivation, perception and productivity. Methodology: A quantitative survey-based approach was adopted among 100 employees working across hospitality, education, marketing, and IT organizations in Delhi and NCR. Data were collected through a structured questionnaire and analyzed using descriptive statistics. Results: The findings reveal that a majority of employees consider appraisals an important driver of motivation and fairness. Constructive feedback and transparent communication were identified as crucial determinants of satisfaction. Conclusion: The study concludes that fair and well-communicated appraisal systems improve employee engagement, trust and organizational performance.
subject: Articles
  topic: section
subject: Performance appraisal
  topic: keywords
subject: employee motivation
  topic: keywords
subject: fairness
  topic: keywords
subject: feedback
  topic: keywords
subject: organizational performance
  topic: keywords
creator: Tarun Sharma
creator: Vineet Sheemar
rights: Copyright (c) 2025
date: 2025-12-17
publication date: 2025-12-17
starting page: 65
ending page: 73
doi: 10.48165/pjhas.2025.11.2.8

Influence of Advertising Appeals in Hotel Industry: Role of Emotional, Rational, Endorsement and Aesthetic Appeals
type: item
description: Background: The hospitality industry operates under highly competitive environment, where marketing and adverts influence the decisions of consumers significantly. Emotional, rational, endorsement, and aesthetic advertising appeals: the essential selling strategies to capture and draw in customers. Nevertheless, how far does either type of appeal affects consumers in the hospitality domain is largely unexplored and should be administrated empirically. Objective: The study had two major objectives. First, examining the influence of “social media advertising appeals (emotional, functional, endorsement, and aesthetic) on” consumer buying behaviour with respect to hotel industry, and second, to examine the relative strength of identified social media advertising appeals (emotional, functional, endorsement and aesthetic) with respect to consumer buying behaviour in hotel industry. Methodology: “This study was exploratory cum descriptive in nature.” Responses were collected from residents of Raipur, capital city of Chhattisgarh; having age of 18 years or above, who had exposure to hotel advertisement or hotel services. This study employed convenience sampling method to obtain response from the 337 respondents. SPSS 21.0 was used for the analysis; “multiple regression was utilized to test the hypothesis and exploratory factor analysis (EFA) was used to extract the factors”. Results: The study extracted four factors emotional appeal, rational appeal, endorsement appeal, aesthetic appeal, on admissible range of Eigen values contributing 83.03% of total variance that contributes to consumer behaviour towards advertising appeals in hotel industry. The multiple regression analysis revealed that rational appeal is strongly correlated (strongest relationship) serving as one of the primary antecedents of consumer behaviour towards advertising appeals in hotel industry followed by aesthetic appeal, emotional appeal, and endorsement appeal significantly with model explaining substan…
subject: Articles
  topic: section
subject: Social media
  topic: keywords
subject: advertising appeals
  topic: keywords
subject: consumer buying behaviour
  topic: keywords
subject: hotel industry
  topic: keywords
subject: decision-making
  topic: keywords
creator: Pravin Chandra Singh
creator: Sujay Vikram Singh
creator: Ranjeeta Tripathi
creator: Mukesh Shekhar
rights: Copyright (c) 2025
date: 2025-12-17
publication date: 2025-12-17
starting page: 56
ending page: 64
doi: 10.48165/pjhas.2025.11.2.7

Impact of Modern Technologies on the Guest Relation in 5-Star Hotels
type: item
description: Background: The hospitality sector is undergoing rapid digital transformation, particularly in the luxury segment where delivering superior guest experiences is crucial. Modern technologies now serve as both operational enablers and key drivers of guest satisfaction. Objective: This study assessed the impact of technology on guest relations in five-star hotels by examining employee and guest perspectives. Methodology: A descriptive cross-sectional design was used. Non probability sampling was done. Data was collected from 45 hotel employees and 55 guests in the Delhi NCR region through structured questionnaires. Responses were analyzed using descriptive statistics. Results: Findings indicate high adoption of digital tools, with 81% of employees reporting consistent use for guest interactions and 98% confirming improved personalization. Email (44%) and telephone (40%) were the most common modes of communication, while mobile check-in was used by 72% of guests. Overall, 80% of guests agreed that technology enhanced satisfaction, though 63% preferred a hybrid model that combined digital and face-to-face service. Notably, 83% of employees reported experiencing operational challenges, compared to only 27% of guests, suggesting that staff often shield guests from technical issues. Conclusion: Technology has become integral to guest relations in five-star hotels, enhancing efficiency and satisfaction. However, the human touch remains essential. Continuous staff training and system reliability are recommended to support a balanced high-tech, high-touch approach.
subject: Articles
  topic: section
subject: Hospitality technology
  topic: keywords
subject: guest relations
  topic: keywords
subject: five-star hotels
  topic: keywords
subject: customer satisfaction
  topic: keywords
subject: hotel management
  topic: keywords
subject: digital transformation
  topic: keywords
creator: Aditya Raj Shandilya
rights: Copyright (c) 2025
date: 2025-12-17
publication date: 2025-12-17
starting page: 47
ending page: 55
doi: 10.48165/pjhas.2025.11.2.6

Assessing Guest Knowledge and Awareness of Sustainable Practices in 5- Star Hotels: A Comprehensive Study
type: item
description: Background: The hospitality industry’s commitment to sustainability relies not only on implementation but also on guest awareness and engagement. This study evaluates the degree of guest knowledge about sustainable hotel practices and identifies which practices are most and least recognized. It further explores the sources through which guests learn about these initiatives and examines the correlation between their awareness and willingness to support such efforts. Objectives: The study aimed to assess guests’ awareness of sustainable practices, determine the most and least known initiatives, identify key information sources, and analyse the relationship between knowledge and willingness to engage in sustainability. Methodology: A descriptive research design was employed using a structured questionnaire distributed via convenience sampling. Responses were collected from 385 hotel guests across India. Data analysis through SPSS included descriptive statistics, one-sample t-tests, and Spearman’s rho correlation. Results: Recycling and waste management programs (mean=3.92) and the use of eco-friendly toiletries (mean=3.80) were the most recognized practices, while energy-efficient HVAC systems (mean=3.35), sewage treatment plants (mean=3.45), and towel reuse programs (mean=3.34) were least known. All practices showed statistically significant mean scores above the hypothesized moderate level of 3 (p < 0.001). Social media emerged as the most common information source, followed by hotel websites and in-room materials. However, 17.9% of respondents reported no awareness of any practices, and staff communication was the least reported source. A positive and statistically significant correlation (ρ=0.499, p < 0.001) was found between guest knowledge and their willingness to support sustainable initiatives. Conclusion: The study emphasizes the need for improved communication and educational strategies within hotels to bridge awareness gaps. Enhancing visibility of sustainab…
subject: Articles
  topic: section
subject: Guest knowledge
  topic: keywords
subject: sustainable practices
  topic: keywords
subject: hotel sustainability
  topic: keywords
subject: guest awareness
  topic: keywords
subject: environmental sustainability
  topic: keywords
subject: hospitality industry
  topic: keywords
subject: correlation analysis
  topic: keywords
creator: Arena Gulia
rights: Copyright (c) 2025
date: 2025-12-17
publication date: 2025-12-17
starting page: 38
ending page: 46
doi: 10.48165/pjhas.2025.11.2.5

To what Extent do Kolkata’s Star Hotels Practice Sustainable Waste Management
type: item
description: Background: The hospitality industry, a major contributor to global environmental issues, is under increasing pressure to adopt sustainable practices. While the concept of sustainability has gained momentum worldwide, the extent of its adoption in emerging urban centres like Kolkata remains unclear. Objective: The objectives are to explore and implement innovative waste management technology and practices in Kolkata star hotels to reduce environment impact and maximize resource recovery, where also identify and addressing the barriers hindering their adoption to promote sustainable waste management in hospitality sector. Methodology: This study explored sustainable waste management practices in five stars hotels in Kolkata. In-depth interviews and focus group discussions with supervisory staff from renowned hotel chain were done. The research adopted a qualitative design, with a total sample size of 30 participants. Data was analysed thematically to identify trends. Results: Kolkata’s hotel industry faces challenges in sustainable waste management due to financial constraints, technological limitations, infrastructure gaps, and guest behaviour. Progress has been made through waste segregation, plastic reduction, and digital tools. Overcoming these challenges requires government support, technological advancements, community engagement, and behavioural change programs. By integrating waste reduction, recycling, and resource recovery, hotels can establish a sustainable circular economy model. Conclusion: Continuous monitoring, innovation, and collaboration are circular for long-term success.
subject: Articles
  topic: section
subject: Hospitality industry
  topic: keywords
subject: sustainable waste management
  topic: keywords
subject: environmental impact
  topic: keywords
subject: Kolkata
  topic: keywords
subject: metropolitan
  topic: keywords
creator: Bireswar Pradhan
creator: Mou Roy
creator: Partha Sarathi Patra
rights: Copyright (c) 2025
date: 2025-12-17
publication date: 2025-12-17
starting page: 27
ending page: 37
doi: 10.48165/pjhas.2025.11.2.4

Facilitating or Blurring: Exploring the Influence of Technology on Work Life Balance in the Indian Hotel Industry
type: item
description: Background: Hotels are increasingly adopting smart technology to boost operational efficiencies, which has effectively reduced employees’ manual workload, it also presents potential negative consequences for work-life balance. Technology’s influence on employee work-life balance is critical for addressing emerging stressors, enhancing overall well-being, and improving retention within the hotel industry. Objectives: This study aims to explore the influence of technology on the work-life balance of Indian hotel industry employees and suggest the scope for improvement concerning the use of technology at the workplace. Methodology: This quantitative study employed a purposive sampling technique to collect data from 128 hospitality professional working in various departments of the hotel industry across India, via a structured questionnaire. Descriptive statistics summarized respondent demographics, while Spearman’s Rank-Order Correlation assessed relationships between technology use perceptions and work-life balance. All analyses were performed using Python. Results: The study revealed that 52% of respondents agreed or strongly agreed that technological tools contributed to reducing workload, and majority of the participants (64%) responded that it improves communication, and simplifying schedule management. However, the findings also highlighted negative consequences, including increased stress (47%), blurred work-life boundaries (51%), and a perceived pressure to remain constantly available (52%). Therefore, most of the participants propose the introduction of flexible work schedules, automation of routine tasks, and implementation of clear availability guidelines. Conclusion: Greater flexibility in work schedules, clearer availability guidelines, and the automation of routine tasks emerged as key technological changes preferred for improving employee’s work-life balance in the Indian hotel industry.
subject: Articles
  topic: section
subject: Work life balance
  topic: keywords
subject: technostress
  topic: keywords
subject: hotel industry
  topic: keywords
subject: technological advancements
  topic: keywords
creator: Shikha Singh
creator: Gargi Rao
creator: Mohit Kumar
rights: Copyright (c) 2025
date: 2025-12-17
publication date: 2025-12-17
starting page: 19
ending page: 26
doi: 10.48165/pjhas.2025.11.2.3

Managing Consumer Confusion in Online Tourism: The Impact of AI on Decision Postponement
type: item
description: Background: Tourism companies are available online with abundant choices which lead to consumer’s confusion. Objective: The study aims to understand and analyse the impact of consumer confusion leading to decision postponement with role of artificial influence using stimulus organism response [SOR] model. Methodology: Mixed method research with both qualitative and quantitative approach has been performed and analysis is carried out using SPSS 27 for factor analysis and Smart PLS 4 for measurement and path analysis. A total of 284 self-filled questionnaire responses were used for examining the consumer confusion. Results: Through stimulus organism response model; the antecedents, consequences, mediators, moderators and the application of constructs in various contexts have been reported. A framework along with the questions and scope for the future research has been proposed. Conclusion: The study enlightened on how AI lead travel sites and websites offer similar packages to the consumers with minimal to no differences driving to confusion, creating difficulty in adapting the destination choice which in turn leads to decision postponement. This study provides insightful information and awareness for travel/tourism companies, tourists and academicians on how confusion affects decision making.
subject: Articles
  topic: section
subject: Consumer confusion
  topic: keywords
subject: decision postponement
  topic: keywords
subject: artificial intelligence
  topic: keywords
subject: destination choice
  topic: keywords
subject: information and communication technology
  topic: keywords
creator: Vennelakanti Indrani
creator: Sankara Moorthy K
rights: Copyright (c) 2025
date: 2025-12-17
publication date: 2025-12-17
starting page: 12
ending page: 18
doi: 10.48165/pjhas.2025.11.2.2

Staff Retention in Hotel Industry: An Empirical Study Amongst Generation Z Working in Five Star Hotels of Mumbai
type: item
description: Background: Started as an action termed as ‘revenge tourism’ post pandemic, the phenomena seems to be far from over and the tourism activities in India is galloping. This phenomenon is generating good volume of business activities for hotels- rooms as well as food & beverages. This surge is creating a dearth towards skilled manpower in hotel industry and hotels are finding it difficult to retain quality manpower specially youngsters (Generation Z or Gen Z) joining the industry. Objectives: This study intent to identify the vital factors that contributes towards turnover intention of Gen Z and mitigate these factors to retain staff for a longer duration. Methodology: This is a quantitative research wherein three factors of staff retention were identified namely organizational citizenship behavior (OCB), employee engagement and job satisfaction, five constructs for each factors, namely learning and development culture, safety at workplace, welfare scheme for staff, leadership, autonomy, work-life equilibrium, recognition to employees by management, reimbursements, fixed duty hours, job assignments as per skills and education, etc. were drawn and a questionnaire was designed on the principles of five point Likert’s scale. The locale of study was luxury hotels of Mumbai. The hotels were either government approved five-star deluxe hotel or five-star hotels of Mumbai or hotels awaiting affiliation of five star. Total 153 responses were collected from staff working in four major revenue generating operational department of hotels. The data was tested with correlation and regression analysis. Results: As per the study 47.06% respondents with mean value 4.02 agreed that acknowledgement to employee’s efforts generates loyalty towards an organization, it was followed by training and development culture 45.75% (mean value 3.90) and job security with 41.83% ratings and mean value 3.91. Correlation analysis showed strong link between constructs of job satisfaction and employee en…
subject: Articles
  topic: section
subject: Hotel industry
  topic: keywords
subject: staff retention
  topic: keywords
subject: Gen Z
  topic: keywords
subject: hospitality
  topic: keywords
creator: Anupam Dhoundiyal
creator: Parikshit Bhagat
creator: Shubham Datunwala
rights: Copyright (c) 2025
date: 2025-12-17
publication date: 2025-12-17
starting page: 1
ending page: 11
doi: 10.48165/pjhas.2025.11.2.1

The Influence of Job Satisfaction, Work Life Balance and Career Growth on Hospitality Professionals’ Transition to Allied Sectors
type: item
description: Background: The hospitality industry has traditionally offered dynamic career opportunities within core hotel operations. However, over the past decade, there has been a notable shift of hospitality professionals from core hotel roles to allied sectors such as event management, tourism and consulting. This career movement has raised concerns regarding the sustainability of talent retention within hotel operations. Understanding the key factors influencing this shift is essential for developing effective strategies to improve employee satisfaction and retention in the industry. Objective: The study aimed to examine the impact of job satisfaction, work-life balance and career growth opportunities on the career transitions of hospitality professionals from core hotel operations to allied sectors. It sought to identify the underlying motivations for these movements and explore potential measures that could help hotel management retain skilled professionals. Methodology: A quantitative research design was adopted. The study was conducted in urban hospitality hubs where career transitions are more prevalent. A total of 130 hospitality professionals who had moved from core hotel operations to allied sectors participated in a structured survey. The survey utilized a structured questionnaire focusing on job satisfaction, work-life balance, career growth opportunities and professional motivations. Data analysis was performed using descriptive and inferential statistics. Results: The findings indicated that job dissatisfaction, poor work-life balance and limited career growth opportunities were significant drivers of career shifts among hospitality professionals. A majority of respondents reported seeking roles in allied sectors due to better work-life balance, structured work environments and enhanced career mobility. The study also found that professionals were attracted to allied industries offering more defined career progression pathways and greater job stability. Additio…
subject: Articles
  topic: section
subject: Hospitality professionals
  topic: keywords
subject: job satisfaction
  topic: keywords
subject: work-life balance
  topic: keywords
subject: career growth
  topic: keywords
subject: core hotel operations
  topic: keywords
subject: allied sectors
  topic: keywords
subject: career transitions
  topic: keywords
subject: talent retention
  topic: keywords
subject: hospitality workforce
  topic: keywords
subject: professional motivations
  topic: keywords
creator: Bhavesh Gupta
creator: Surbhi Roy
creator: Shiv Mohan Verma
rights: Copyright (c) 2025
date: 2025-04-19
publication date: 2025-04-19
starting page: 91
ending page: 96
doi: 10.48165/pjhas.2025.11.1.11

Analysing the Impact of Hotels Customer Relationship Management Strategies on Customers Satisfaction and Loyalty with Hotels of Bhopal
type: item
description: Background: Customer Relationship Management (CRM) strategies have become critical tools for establishing strong client relationships, enhancing customer experience and ensuring repeat business. These methods are vital in the hotel industry, particularly in Bhopal, where the focus is on customer satisfaction and loyalty. Objective: The objective of this research is to examine the impact of CRM strategies on customer satisfaction and loyalty in Bhopal’s hotel sector. The study investigates how various CRM practices, including staff friendliness, personalized services and information on local attractions, influence customer behavior. Methodology: The present research was conducted in Bhopal City, the capital of Madhya Pradesh, focusing on star category hotels. Data was collected from travelers above 18 years of age who had visited these hotels, using a convenience sampling technique. Data was gathered through a structured questionnaire developed on Google Forms and circulated via social media and emails. The survey included questions on the impact of hotel CRM strategies on customer satisfaction and loyalty, using a five-point Likert Scale. Data analysis is done based on 140 responses. Data collection was carried out in July and August 2024 and descriptive analysis, including weighted mean and percentage methods, was used to interpret the results. Results: The study revealed that personalization of services, with the highest weighted mean of 3.53, is the most impactful CRM strategy on customer satisfaction, followed closely by staff friendliness and helpfulness (3.51) and responsiveness to requests (3.49). Meanwhile, strategies such as follow-up after stay (3.13) and loyalty program benefits (3.29) are less influential on customer satisfaction. Conclusion: In conclusion, both objectives highlight the crucial role of personalized CRM strategies in driving customer satisfaction and loyalty. Personalization of services, staff friendliness and responsive communication are…
subject: Articles
  topic: section
subject: CRM strategies
  topic: keywords
subject: hotel industry
  topic: keywords
subject: customer satisfaction
  topic: keywords
subject: customer loyalty
  topic: keywords
subject: Bhopal
  topic: keywords
creator: Vaibhav Kumar Vishwakarma
creator: Prabhakar Pandey
creator: Prashant Sharma
creator: Sujeet Kapur
rights: Copyright (c) 2025
date: 2025-04-19
publication date: 2025-04-19
starting page: 79
ending page: 90
doi: 10.48165/pjhas.2025.11.1.10

A Study on Understanding Pre-Placement Perceptions, Mindset and Coping Strategies of Graduating Students in Hotel Management Programs in India
type: item
description: Background: The transition from academic life to professional employment is a significant milestone for hotel management students, demanding a blend of technical skills and adaptability to industry expectations. This study explores pre-placement perceptions, mindsets and coping strategies of final-year students in the field. Objectives: The study aimed to assess students’ perceptions of the job market, analyse their mindset toward placements and identify coping mechanisms, with a focus on gender differences. Methodology: A descriptive research design with convenience sampling was employed, collecting data through a structured questionnaire using Google Forms from 384 students at NCHMCT-affiliated institutions across India. A structured questionnaire measured perceptions, mindset and stress management strategies. Data analysis utilized SPSS, including descriptive statistics, T-tests and Chi-square tests. Results: Findings reveal that students hold optimistic pre-placement perceptions, with a mean score of 3.83 on a 5-point Likert scale (T = 31.247, p < 0.001), indicating a significant deviation from a neutral outlook. Students with a growth mindset demonstrated significantly higher proactivity scores (Mean: 4.2, SD: 0.8) compared to those with a fixed mindset (Mean: 3.1, SD: 1.1; T = 5.34, p < 0.001). Gender differences were significant in coping strategies, as males relied more on problem-solving approaches while females favoured social support. The most common coping mechanisms included family and peer support, along with self-motivation. Conclusion: The study underscores the importance of mentorship, workshops and gender-sensitive support to prepare students for placements. Recommendations focus on fostering resilience and providing institutional support to enhance career readiness.
subject: Articles
  topic: section
subject: Pre-placement perceptions
  topic: keywords
subject: growth mindset
  topic: keywords
subject: coping strategies
  topic: keywords
subject: Hotel Management graduates
  topic: keywords
subject: NCHMCT
  topic: keywords
creator: Arena Gulia
rights: Copyright (c) 2025
date: 2025-04-19
publication date: 2025-04-19
starting page: 72
ending page: 78
doi: 10.48165/pjhas.2025.11.1.9

Barriers and Catalysts of Entrepreneurial Success in the Hospitality Industry: A Mixed-Method Analysis
type: item
description: Background: The hospitality sector, a significant global economic driver, faces numerous challenges including regulatory hurdles, financial constraints and workforce shortages, particularly in developing economies like India. Understanding the factors influencing entrepreneurial success in this sector is crucial for fostering sustainable growth. Objectives: This study aims to identify key barriers and catalysts affecting entrepreneurial activities in the hospitality industry and to analyse the internal factors such as entrepreneur’s diverse socio-economic and professional backgrounds that influences their journey and growth. Methodology: A mixed-method approach was employed, combining quantitative and qualitative data collection. An online survey with 11 closed-ended questions was distributed to 150 entrepreneurs in Mumbai and surrounding areas, resulting in 82 responses (55% response rate). Data collection technique used was convenience sampling. Additionally, in-depth interviews were conducted with 10 selected entrepreneurs. Quantitative data was analysed using descriptive statistics, while qualitative data was analysed through thematic analysis. Results: The study revealed that middle-level professionals with family business backgrounds are key drivers of entrepreneurship. 83% of respondents planned business expansion, with scalable ventures like cafes and food outlets being preferred due to lower capital requirements. 89% of respondents agreed that small businesses significantly enhance tourism. 63% agreed that management education develops business skills, but only a minority believed it adequately fosters creativity and innovation. 84% of respondents were flexible to relocate for business. Conclusion: The research highlights the critical role of family background, practical experience and adaptability in entrepreneurial success within the hospitality industry. While management education provides foundational skills, there is a need for enhanced focus on creati…
subject: Articles
  topic: section
subject: Entrepreneurs
  topic: keywords
subject: hospitality
  topic: keywords
subject: entrepreneurial barriers
  topic: keywords
subject: government incentives
  topic: keywords
subject: workforce challenge
  topic: keywords
creator: Chandrokala Biswas
creator: Abhishek Chowdhury
rights: Copyright (c) 2025
date: 2025-04-19
publication date: 2025-04-19
starting page: 65
ending page: 71
doi: 10.48165/pjhas.2025.11.1.8

HR Analytics Adoption in the Indian Hospitality Industry: A Path to Data-Driven Decision Making
type: item
description: Background: The rapid advancements in data-driven decision-making have revolutionized various industries, including the hospitality sector. Human Resource (HR) Analytics, a key component of this transformation, leverages data analysis to enhance workforce management, improve employee performance and drive strategic decision-making. However, the level of adoption of HR Analytics in the Indian hospitality industry remains an emerging and evolving concept. The hospitality industry, known for its dynamic and labour-intensive nature, heavily relies on effective human resource management. Challenges such as high employee turnover, skill shortages, job dissatisfaction and workforce mobility make HR Analytics an essential tool for improving efficiency and strategic workforce planning. Objectives: This study examines the key change factors influencing the adoption of Human Resource Analytics among Human Resource professionals in the Indian hospitality sector. It aims to analyse how individual perceptions, organizational culture and accessibility to HR technology impact the acceptance of HR Analytics. Methodology: A quantitative research design was adopted, data gathered through a structured questionnaire distributed via Google Forms. The study targeted HR professionals across various levels in the Indian hospitality industry, with a specific focus on metropolitan cities such as Delhi, Mumbai, Bangalore and Kolkata. A snowball sampling technique was used to reach participants. Out of the targeted 300 respondents, 75 valid responses were analysed. Statistical tools such as correlation analysis and linear regression were applied to assess the relationships between variables, including sense of capability, cultural influence, HR technology accessibility, data availability, risk framing strategy, ease of adoption and work performance enhancement. Results: The study found that six out of seven factors significantly influenced HR Analytics adoption. Work performance enhancement had…
subject: Articles
  topic: section
subject: HR analytics
  topic: keywords
subject: sense of capability
  topic: keywords
subject: cultural influence
  topic: keywords
subject: HR technology accessibility
  topic: keywords
subject: data accessibility
  topic: keywords
subject: risk framing strategy
  topic: keywords
subject: ease of adoption
  topic: keywords
subject: work performance enhancement
  topic: keywords
creator: Vaibhav Kumar Chauhan
rights: Copyright (c) 2025
date: 2025-04-19
publication date: 2025-04-19
starting page: 56
ending page: 64
doi: 10.48165/pjhas.2025.11.1.7

Consumers Satisfaction Level Towards Sustainable Practices of 5-Star Category Hotels of Mumbai
type: item
description: Background: Sustainability in the hospitality industry has gained increased importance with environmentally conscious consumers. The present study focusses on consumers’ satisfaction towards the sustainable practices of 5-star hotels in Mumbai. This study helps to understand how these hotels have managed to deal with environmental concerns like energy efficiency, water conservation, plastic reduction, etc. and thus help in improving the customer experience by matching the rising sustainability expectations. This research attempts to analyze consumers’ perception regarding sustainability in 5-star hotels and suggests implementable suggestions to hotel practitioners that can contribute toward customer satisfaction. Objective: The primary objectives of this research were: To examine the consumers’ satisfaction level with sustainable practices at 5-star hotels in Mumbai. To suggest measures for hotel professionals to improve consumer satisfaction with these sustainable practices. Methodology: To fulfill the objectives of the study, a descriptive research design was adopted. Data were collected during August 2024 through convenience sampling in respect to diversified visitor responses towards the 5-star hotels of Mumbai. Online surveys through social media and e-mails were adopted as data gathering instruments, wherein a total of 270 questionnaires were issued and 165 were received. Only 156 were considered for final analysis. It contained two sections: a demographic data questionnaire and a questionnaire assessing consumer satisfaction with sustainable practices. The description statistics and specifically the technique of central tendency, were utilized to determine the weighted means and rankings for each of the practices surveyed. Results: The most appreciated were energy efficiency (3.87) and water conservation (3.56) by guests as being highly satisfactory. Plastic reduction (3.38) as well as the sourcing of sustainable food (3.12) followed even though reactions tow…
subject: Articles
  topic: section
subject: Consumers
  topic: keywords
subject: satisfaction level
  topic: keywords
subject: sustainable practices
  topic: keywords
subject: 5-star hotels
  topic: keywords
subject: Mumbai
  topic: keywords
creator: Sanjay Kumar
creator: Vivekanand
creator: Armin Wadia
creator: Asmita Powar
rights: Copyright (c) 2025
date: 2025-04-19
publication date: 2025-04-19
starting page: 47
ending page: 55
doi: 10.48165/pjhas.2025.11.1.6

Transformations in Campus Placement Drives in Hospitality Institutions Across Madhya Pradesh : Post-COVID
type: item
description: Background: Hospitality education plays a vital role in shaping students’ knowledge, skills and attitudes, transforming them into industry-ready professionals and enhancing their employability upon graduation. Campus placement drives are highly anticipated process for final-year hospitality students, as they provide opportunities to secure jobs immediately after completing their studies. However, the Covid-19 pandemic had a severe impact on the hospitality job market, leading to significant disruptions in placement opportunities. In the post-pandemic period, several studies have explored hospitality job prospects and the expectations of graduating students. Objectives: This study addresses an unexplored gap by focusing on three key objectives. First to examine the impact of the pandemic on placement opportunities for graduating batches from 2020 to 2023. Second to identify the essential attributes that prepare hospitality students for successful campus placements. Third to assess student satisfaction with placement drives and gathering recommendations for future improvements. Methodology: A descriptive research design was employed, utilizing a structured questionnaire completed by hospitality graduates from colleges across Madhya Pradesh between 2020 and 2023. A total of two hundred fifteen filled up questionnaires were received back of which two hundred and nine were usable. The data was analyzed using frequency and percentage represented in a tabular manner. Results: The findings reveal that most respondents perceived the pandemic as having a negative effect on job opportunities. As (73.68%) of the respondents felt that placement opportunities decreased. Additionally, the study highlights key attributes essential for successful placements, such as theoretical knowledge, strong communication and interpersonal skills. The dissatisfaction regarding the campus placement is on the decline from (54.84%) among 2020 graduates to (17.65%) among 2023 graduating batch. Concl…
subject: Articles
  topic: section
subject: Post-COVID
  topic: keywords
subject: campus placement
  topic: keywords
subject: hospitality education
  topic: keywords
subject: graduates
  topic: keywords
creator: Sejal Shukla
creator: Monisha Juneja
creator: Monika Pandey
rights: Copyright (c) 2025
date: 2025-04-19
publication date: 2025-04-19
starting page: 40
ending page: 46
doi: 10.48165/pjhas.2025.11.1.5

Exploring the Role of Hotel Facilities on Tourists Star Category Hotel Selection in the State of Uttar Pradesh
type: item
description: Background: The role of hotel facilities in tourists’ selection of star-category hotels is an essential area of focus, as it aims to understand guests’ preferences and improve service offerings. This research study explores the influence of hotel facilities on tourist decision-making with regard to visiting heritage arc cities, such as Agra, Lucknow and Varanasi in Uttar Pradesh. Objective: The primary objectives of this research was to examine the influence of hotel facilities on tourists’ selection of star-category hotels in the state of Uttar Pradesh and to recommend strategies for hotel professionals to upgrade amenities and services that align with customer preferences. Methodology: A descriptive research design was followed to conduct this research. Data was obtained in December 2024 through a questionnaire based survey conducted from 273 tourists who had experienced the star category hotels in Agra, Lucknow and Varanasi. Data was analyzed through weighted means and standard deviations. Results: The findings suggest that room service/ in-room dining (Weighted Mean = 4.12), restaurants/coffee shops (Weighted Mean = 3.91) and business facilities like business centers (Weighted Mean = 3.85) and Wi-Fi (Weighted Mean = 3.67) are primary determinants of hotel choice. They emphasize convenience, comfort and connectivity as important. By comparison, places such as shopping arcades (Weighted Mean = 2.93), fitness centers (Weighted Mean = 2.76) and babysitters (Weighted Mean = 2.59) exert a less significant influence on tourists’ choice. Hotels need to concentrate on priority services while upgrading secondary amenities to accommodate varied guest expectations. Conclusion: This study highlights the importance of core facilities such as room service, food and business services in bringing in tourists to star-category hotels. The hoteliers must make developing these services a top priority while enhancing less significant ones such as fitness clubs and babysitting to attr…
subject: Articles
  topic: section
subject: Hotel facilities
  topic: keywords
subject: star-category hotels
  topic: keywords
subject: tourist selection
  topic: keywords
subject: Uttar Pradesh
  topic: keywords
subject: customer satisfaction
  topic: keywords
creator: Ankit Dambhare
creator: Sonali Tiwari
rights: Copyright (c) 2025
date: 2025-04-19
publication date: 2025-04-19
starting page: 32
ending page: 39
doi: 10.48165/pjhas.2025.11.1.4

From Intention to Action: Factors Shaping Tourist Decisions to Experience Local Food
type: item
description: Background: Culinary tourism enhances travel experiences by allowing tourists to engage with local cultures through food. Understanding the factors influencing tourists’ decisions to sample and purchase local food is crucial for destination marketers. Objective: This study examines the relationships between Tourist Attitude Towards Local Food (TALF), Tourist Subjective Norms (TSN), Tourist Perceived Behavioural Control (TPBC), Tourist Intention to Sample Local Food (TISLF) and Tourist Decision to Purchase Local Food (TDPLF) in Nainital, India. Methodology: The study adopted a quantitative research design and was conducted in Nainital, a popular tourist destination in Uttarakhand, India. A structured questionnaire was used to collect data from 450 domestic tourists using convenience sampling. Data were analysed using Structural Equation Modeling (SEM) and path analysis through PLS-SEM to assess relationships among key variables and test the proposed hypotheses. Results: TALF, TSN and TPBC significantly influence TISLF, which, in turn, positively affects TDPLF. Social influence, perceived control and positive attitudes shape tourists’ food choices, with food sampling playing a key role in purchasing decisions. Conclusion: The study highlights the importance of social influence, accessibility and cultural authenticity in enhancing culinary tourism. Strengthening these aspects can boost Nainital’s appeal as a gastronomic destination.
subject: Articles
  topic: section
subject: Tourist behaviour
  topic: keywords
subject: local food
  topic: keywords
subject: theory of planned behaviour
  topic: keywords
subject: culinary tourism
  topic: keywords
subject: food sampling
  topic: keywords
creator: Ashish Kumar Kestwal
creator: Shiv Mohan Verma
creator: Abhay Chamoli
rights: Copyright (c) 2025
date: 2025-04-19
publication date: 2025-04-19
starting page: 20
ending page: 31
doi: 10.48165/pjhas.2025.11.1.3

Examine the Role of Short Video Platforms on Tourist’s Attitude: A Technology Acceptance Model (TAM) Approach
type: item
description: Background: In spite of the fact that Short Video Platforms (SVPs) are becoming more popular in the tourism industry, however scarce literature on SVP influence tourists’ attitude towards various SVPs is available. This study has used Technology Acceptance Model (TAM) to comprehend the tourist’s attitude towards SVPs. Objectives: The study objectives were twofold: First, to explore factors influencing tourist’s attitude towards SVP’s. Second, examining the impact of antecedents on tourist’s attitude towards SVP’s. Methodology: Exploratory research design was used in this study on 331 samples in Varanasi with a sample size of 331, purposive sampling technique was incorporated. Exploratory Factor Analysis (EFA) and multiple regressions were used to identify the factors and their relative strengths towards tourists’ attitude with respect to short video platforms (SVPs). SPSS software was used in analysing data. Results: Findings of the study revealed that perceived enjoyment is the strongest predictor of tourist’s attitude towards SVPs and perceived usefulness is the weakest one. The results suggested coefficient of determination (R2) of 0.422 that 42.20% of the variance in the dependent variable (Tourists Attitude towards Short Video Platforms) can be accounted for by the independent variables, namely perceived usefulness, perceived ease of use and perceived pleasure. Conclusion: The use of Social Media Influencers (SMIs) who demonstrate competence and the presentation of films that are both fun and user-friendly on SVPs should be the primary emphasis of Destination Marketing Organizations (DMOs) and tourist marketers for the promotion of their respective destinations.
subject: Articles
  topic: section
subject: Social media influencers
  topic: keywords
subject: SVP
  topic: keywords
subject: tourist’s attitude towards SVPs
  topic: keywords
subject: destination choice
  topic: keywords
creator: Sujay Vikram Singh
creator: Pravin Chandra
creator: Shashank Rajauria
creator: Vishal Kumar Singh
creator: Premendra Sahu
rights: Copyright (c) 2025
date: 2025-04-19
publication date: 2025-04-19
starting page: 12
ending page: 19
doi: 10.48165/pjhas.2025.11.1.2

A European - Australian Comparative Study on Competency Gaps in Chef Training: Implications for Chef Training in Australia
type: item
description: Background: This study investigates the competency gaps in chef training in Australia by comparing it with European practices. Objective: It identifies competency gaps in Australian chef training programs particularly in foundational culinary techniques, business acumen and adaptability by comparing them with European practices and propose a model for improvements based on these findings Methodology: Employing a comparative qualitative design, this study gathered data through semi-structured interviews with 29 industry professionals in Europe and Australia. Thematic analysis, based on Costa's (2019) framework and drawing on Braun and Clark's (2006) approach, was used to analyze the data. Results: Based on the findings the proposed model emphasizes practical experience, a broader curriculum and a focus on mental resilience, aiming to enhance graduate employability and meet the evolving demands of the culinary industry. Conclusion: By addressing these gaps and adopting a more holistic approach, Australian chef training programs can better equip graduates for success in the evolving culinary landscape.
subject: Articles
  topic: section
subject: Chef training
  topic: keywords
subject: competency gaps
  topic: keywords
subject: graduate employability
  topic: keywords
subject: integrative theoretical model
  topic: keywords
creator: Daman Shrivastav
creator: Manjit Singh Gill
rights: Copyright (c) 2025
date: 2025-04-19
publication date: 2025-04-19
starting page: 1
ending page: 11
doi: 10.48165/pjhas.2025.11.1.1

Navigating Dietary Complexities: Understanding Gluten Intolerance Awareness among Stakeholders
type: item
description: Background: Eating out is not only a common trend these days but also necessity for many who live away from their families especially students pursuing higher education. With growing trend of food hypersensitivity catering industry needs to get driven for such special requirement. Objective: This study aimed to check the awareness of stakeholders for gluten intolerance with respect to the market and sensory evaluation of the developed alternative. Methodology: A cross-sectional study was conducted on consumers and food business operators of Central Delhi. Consumers were 18 years and above and claiming to be gluten intolerant. Food business operators were local shopkeepers running food stalls and bakery. A self -structured questionnaire was designed for stakeholders respectively. Developed gluten alternative was sensory evaluated by consumers on 9-point hedonic rating scale for its overall acceptability. Data was analyzed for the stakeholders by using descriptive statistics. Results: The results indicate that majority (53.65%) consumers were familiar with the symptoms of gluten intolerance like headache and digestive issues. Furthermore, majority (68.3%) identified rice and corn to be an alternative for gluten. Level of satisfaction from market for availability of alternatives is medium (61%).Sensory score for developed alternative was 7.19 ±1.53. Regarding food business operators’ majority (53.12%) receive customer request for availability of gluten free products, 46.87% are affirmative to provide alternatives subjected to demand of consumers. 53.12% also showcased interest in receiving training or resources for gluten intolerance and lactose free cooking skills and outsourcing of such food items. Conclusion: In general stakeholders showcased awareness about their food intolerance and improved availability of alternatives in market. At the same time willingness of food business operators to offer such products on menu. The study recommends to provide training to foo…
subject: Articles
  topic: section
subject: Gluten free
  topic: keywords
subject: gluten intolerance
  topic: keywords
subject: food hypersensitivity
  topic: keywords
subject: stakeholders
  topic: keywords
subject: food business operators
  topic: keywords
subject: alternatives
  topic: keywords
subject: consumer
  topic: keywords
creator: Sakshi Sharma
creator: Kriti Sen
rights: Copyright (c) 2024
date: 2024-11-28
publication date: 2024-11-28
starting page: 67
ending page: 73
doi: 10.48165/pjhas.2024.10.2.9

Waste Management and Recycle Practices in the Hotel Industry
type: item
description: Background: In the current era of eco-friendly and environmental strategies, waste practices like recycling offer potential benefits for the hotel industry. However, research supporting the financial advantages of these practices is still lacking. Objective: This study aims to explore the waste management which is being produced by the hotel sector and recycle practices which are adopted by the hotel. The study also evaluates the potential environmental benefits of recycling, particularly in relation to reducing greenhouse gas (GHG) emissions. Methodology: Primary data was collected via a questionnaire distributed to 37 hotels, of which 22 expressed interests in completing the questionnaire and participating in face-to-face interviews. SPSS was used for the data analysis and thematic analysis used for analyzing the interview data. Locale of the study was Delhi NCR, Region. Results: The paper’s findings reveal a total waste volume of 584.33 units, with 212.16 units distributed across the different categories such as plastic bottles, other plastic, aluminum etc. The results suggest that hotels need to implement more stringent recycling practices, which would not only benefit the environment but also unlock potential financial advantages. Additionally, promoting guest involvement in recycling initiatives is advised to improve cost-effectiveness and profitability within the industry. Conclusion: Effective waste management and recycling practices are essential for enhancing sustainability in the hotel industry.
subject: Articles
  topic: section
subject: Delhi
  topic: keywords
subject: NCR
  topic: keywords
subject: hotel industry
  topic: keywords
subject: waste management
  topic: keywords
subject: recycle practice
  topic: keywords
creator: Jyoti
creator: Md Chand Rashid
creator: Monalisha Dash
rights: Copyright (c) 2024
date: 2024-11-28
publication date: 2024-11-28
starting page: 60
ending page: 66
doi: 10.48165/pjhas.2024.10.2.8

A Study of Ergonomics’ Effectiveness in Approved and Classified Indian Hotels
type: item
description: Background: Due to growth of classified Indian hotels, there is a need to assess the importance of ergonomics in such hotels and check their awareness amongst the stakeholders of Indian hospitality industry. Objective: Describing and highlighting different practices and means of ergonomics. Ascertaining the importance of ergonomics in core, and non- core areas of classified Indian hotels and hotel management institutes based on the opinions and empirical data, highlighting its effects on employee efficiency and revenue generation of a hotel including the phase of “New Normal” after the Covid- 19 pandemic. Methodology: Exploratory research design has been adopted where data has been collected via convenience sampling from Delhi NCR and Kolkata. Data has been collected from a sample of 100 individuals from employees and management of classified hotels and students and professors of hotel management institutes. Analysis was done with the use of MS Excel application. Perception has been recorded and studied. Results: As per the survey, majority, that is, 89% of the respondents agreed that ergonomics can increase the employee productivity and 91% acknowledged that ergonomics improve the revenue generation of hotels. Conclusion: Ergonomics is an irrefutable part of Indian classified hotels and steps need to be taken to improve the ergonomic standards.
subject: Articles
  topic: section
subject: Ergonomics
  topic: keywords
subject: revenue generation
  topic: keywords
subject: productivity
  topic: keywords
subject: new normal
  topic: keywords
subject: hotels
  topic: keywords
creator: Avik Adhikari
creator: Amol Kumar
rights: Copyright (c) 2024
date: 2024-11-28
publication date: 2024-11-28
starting page: 53
ending page: 59
doi: 10.48165/pjhas.2024.10.2.7

Consumers Awareness and Attitude towards Sustainable Practices of 5-Star Category Hotels of Mumbai
type: item
description: Background: Hotels have embraced a number of green initiatives in response to growing environmental concerns and the worldwide movement towards sustainable development. However, customer awareness and attitudes towards these practices play a major role in the success of these projects. Objective: To examine the consumer awareness level towards sustainable practices exercised in 5-star category hotels of Mumbai and the consumers attitude towards sustainable practices exercised in these hotels. Methodology: The goals of the current study were achieved through the use of descriptive design. The information was gathered from guests who had stayed at Mumbai’s five-star hotels and came from all across India. Convenience sampling was the approach employed in this study to obtain data. A total of 270 respondents were given the questionnaire; 165 of them completed it, and 156 of those answers were deemed legitimate. The main tool used to collect data is the structured questionnaire. Descriptive statistics namely frequency, percentage, mean and standard deviation were calculated Microsoft excel was used for the data analysis. Results: The mean scores indicate varying levels of awareness, with energy conservation initiatives having the highest mean of 3.44 (SD = 1.56) and community engagement and support the lowest at 2.57 (SD = 1.31). The analysis of consumer attitudes towards sustainable practices in 5-star hotels in Mumbai indicates a strong preference for eco-friendly accommodations. The highest mean score of 3.69 (SD = 1.33) was recorded for the preference for sustainable hotels, however, support for community engagement and educational initiatives was, 2.79 (SD = 1.36) and 2.72 (SD = 1.36), respectively. Conclusion: Consumer awareness of sustainable practices in 5-star hotels in Mumbai is strongest in areas like energy conservation, waste management, and water conservation, which are well-implemented and promoted. Consumer generally have a positive attitude towards susta…
subject: Articles
  topic: section
subject: Mumbai
  topic: keywords
subject: consumer awareness
  topic: keywords
subject: consumer attitude
  topic: keywords
subject: sustainable practices
  topic: keywords
subject: 5-star hotels
  topic: keywords
creator: Sanjay Kumar
creator: Amol Balkawade
rights: Copyright (c) 2024
date: 2024-11-28
publication date: 2024-11-28
starting page: 42
ending page: 52
doi: 10.48165/pjhas.2024.10.2.6

Analysing the Impact of Hotels Customer Relationship Management Strategies on Customers Hotel Selection in Bhopal City
type: item
description: Background: The choice of the hotel is shaped by Customer relationship management strategies commonly termed as CRM. CRM is therefore essential to positively influence purchase decisions of hotel guests, retaining travelers and satisfying the customers, or else risks driving them away. Objectives: The first objective of the study was to identify the key CRM strategies exercised by hotels to influence customer’s hotel selection. The second objective of the study was to analyze the key influence of important hotels CRM strategies on customer’s hotel selection. Methodology: The study focuses on star-category hotels in Bhopal, with data collected from travelers over 18 years using convenience sampling. A structured questionnaire, distributed via Google Forms, gathered primary data on demographic profiles and key CRM strategies, with responses rated on a five-point Likert scale. Secondary data came from reports, research papers, and articles. Data was collected in July and August 2024. The first objective, identifying key CRM strategies, was addressed through previous studies, while the second objective, analyzing CRM’s influence on hotel selection, was achieved using weighted mean scores. Results: After extensive study of previous literature, key CRM strategies found were personalized guest experiences, loyalty programs, staff training and empowerment, events and activities, special offers and promotions, efficient booking processes, pre-arrival communication, in-room technology, dynamic pricing, social media engagement and post-stay follow-up. The second objective results indicated that staff training and empowerment had the highest influence on customer hotel selection, with a weighted mean score of 3.25, followed by special offers and promotions (3.23), and dynamic pricing (3.22). Conclusions: These factors will afford a prescription for enhancing customer acquisition and retention in the context of the hotel organization.
subject: Articles
  topic: section
subject: Bhopal City
  topic: keywords
subject: CRM strategies
  topic: keywords
subject: hotel industry
  topic: keywords
subject: customer’s hotel selection
  topic: keywords
creator: Vaibhav Kumar Vishwakarma
creator: Prashant Sharma
creator: Prabhakar Pandey
creator: Sujeet Kapur
rights: Copyright (c) 2024
date: 2024-11-28
publication date: 2024-11-28
starting page: 33
ending page: 41
doi: 10.48165/pjhas.2024.10.2.5

Women Entrepreneurs and their Challenges: A Case Study of Lucknow
type: item
description: Background: Eentrepreneurships helps women to become self-sufficient and economically independent, then it is the best way to empower them. Increased entrepreneurship has the capability to empower females politically, socially, and financially. The path of women’s empowerment has given them more power over resources. It is important not just for personal growth but also for the nation’s overall development. Objective: There are two objectives of the study: to study the elements responsible for women to run their business and to examine the challenges struggled by women entrepreneurs in managing their business. Methodology: Quantitative research was done. The data was collected from Lucknow city of Uttar Pradesh state. Convenience sampling was done and 200 respondents were reached for data collection and 195 responses were finalised. A structured questionnaire was made for research and was spread to respondents through Google forms and by personal interview. Mean value and reliability test were used to analyse the data. Results: The Cronbach’s static value was found 0.975 which is acceptable for the study. The weighted mean score it has been found that aspire to be independent ranked 1st (weighted mean score 2.8). Women requires financial need to run the business ranked 2nd (weighted mean score 2.7). Confirmation of family and career security are two important pillar to boost confidence in oneself ranked 3rd (weighted mean score 2.3). Women faced challenges for building infrastructure for their business ranked 1st (weighted mean score 3.5). Budgetary restrictions was the major issue for women entrepreneurs ranked 2nd (weighted mean score 3.4). Low mobility was third largest issue for the entrepreneurs ranked 3rd (weighted mean score 3.3). Conclusion: The study concludes that if women focus on the challenges faced by them in running business, they can overcome the issues. Proper training is always required of the concerned business and majorly help from Government and…
subject: Articles
  topic: section
subject: women
  topic: keywords
subject: entrepreneurs
  topic: keywords
subject: business
  topic: keywords
subject: challenges
  topic: keywords
subject: government
  topic: keywords
creator: Deepti Yadav
rights: Copyright (c) 2024
date: 2024-11-28
publication date: 2024-11-28
starting page: 24
ending page: 32
doi: 10.48165/pjhas.2024.10.2.4

From Root to Stem: Optimizing Produce Utilization and Reducing Waste through Sustainable Cooking Practices
type: item
description: Background: In modern society, food waste is a pressing issue contributing to environmental degradation and resource depletion. “From Root to Stem” proposes a solution by advocating for sustainable cooking practices that maximize the use of every part of produce. Objectives: The objectives of this study were twofold. Firstly, to assess the existing levels of awareness and implementation of root-to-stem cooking practices among hospitality students. Secondly, to identify the obstacles hindering widespread adoption of root-to-stem cooking and to pinpoint the factors that facilitate its uptake. Additionally, the study aimed to propose effective strategies for promoting the incorporation of root-to-stem cooking practices in both domestic and commercial environments. Methodology: To accomplish these goals, a quantitative research approach, specifically employing a descriptive research design, was utilized. Data collection involved the use of an online questionnaire distributed via Google Forms among a select group of hospitality students with expertise in the kitchen. Convenience sampling was employed to gather data, resulting in a sample size of 328 participants. Data analysis was conducted using SPSS version 23, based on a mixed questionnaire format. Results: The data reveals that 92.1% of respondents are familiar with root-to-stem cooking. However, only 4.3% always incorporate these techniques, with 58.6% doing so sometimes. 87.4% have received formal education or training on root-to-stem cooking, and 78.1% believe it can contribute to reducing food waste. Additionally, 56.3% are moderately likely to explore root-to-stem cooking further in the future. Conclusion: Root-to-stem cooking offers a sustainable solution to minimize food waste by utilizing entire plants. Despite obstacles like limited consumer awareness and logistical challenges, collaborative efforts among stakeholders can drive its adoption. Through education, digital platforms, and policy interventions, roo…
subject: Articles
  topic: section
subject: sustainable cooking practices
  topic: keywords
subject: root to stem concept
  topic: keywords
subject: food waste
  topic: keywords
subject: food sustainability
  topic: keywords
creator: Hare Krishna Chaudhary
creator: Ajay Khatter
creator: Tanushri Sharma
rights: Copyright (c) 2024
date: 2024-11-27
publication date: 2024-11-27
starting page: 16
ending page: 23
doi: 10.48165/pjhas.2024.10.2.3

Intention to Visit Uttarakhand among Potential Young Indian Travelers: Travel Motivations, Perceived Risks and Constraints
type: item
description: Background: Uttarakhand, often called the "Land of Gods," is renowned for its breathtaking landscapes, spiritual heritage, and adventure opportunities. Despite its potential, young Indian travellers aged 18–25 face diverse motivations and deterrents that shape their travel decisions. Understanding these factors is vital for enhancing Uttarakhand’s appeal among this demographic. Objectives: The primary objective of this study is to investigate the travel intentions of young Indian travelers by examining the factors that motivate them to visit Uttarakhand, alongside the perceived risks and constraints that deter them. Methodology: A survey-based descriptive research design was adopted, collecting data from 100 respondents at a hospitality institute in Delhi through structured questionnaires using Google Forms via one-on-one interactions. Statistical tools, including frequency distribution and Chi-Square analysis, were employed to examine relationships between variables. Results: The findings indicate that natural beauty (38%) and adventure experiences (25%) are the top motivators for travel, while religious motivations are less influential. The relationship between variables: such as gender, travel motivations (χ² = 3.84, p = 0.43), seasonal preferences (χ² = 12.51, p = 0.70), and perceived risks (χ² = 12.15, p = 0.016). There is no significant relationship between gender and primary travel motivations (p > 0.05), nor between travel motivations and preferred seasons (p > 0.05). However, natural disasters emerged as a significant perceived risk (p < 0.05), deterring travel and increasing the preference for sustainable tourism. Time and budget constraints significantly shape transportation preferences, favoring buses and personal vehicles. Short stays (<10 days) and proximity to attractions dominate traveler choices. Conclusion: Uttarakhand is highly appealing to young travelers but requires improved safety measures, infrastructure, and eco-friendly tourism strategies. …
subject: Articles
  topic: section
subject: Uttarakhand
  topic: keywords
subject: young travellers
  topic: keywords
subject: travel motivation
  topic: keywords
subject: perceived travel risks
  topic: keywords
subject: travel constraints
  topic: keywords
subject: tourism
  topic: keywords
subject: responsible tourism
  topic: keywords
creator: Ayush Tanwar
creator: Divya Bose
rights: Copyright (c) 2024
date: 2024-11-28
publication date: 2024-11-28
starting page: 10
ending page: 15
doi: 10.48165/pjhas.2024.10.2.2

Does Community Support in Moderating Roles Mitigate Short Comings in Rural Tourism Development?
type: item
description: Background: Rural tourism offers unique experiences and the potential to revitalize local economies. Objectives: This study explores the connection between tourism destination competitiveness, hard services (e.g., infrastructure), soft services (e.g., hospitality), and the moderating role of community support within the Sundarbans National Park, rural destination in West Bengal, India. Methodology: A quantitative approach was used to measure and analyse numerical data, identifying relationships and drawing conclusions. This study employed this approach to examine how community support influences rural tourism development. The primary data for this study was gathered through a survey conducted among domestic tourists who had visited the Sundarbans. This survey offered direct insights into the experiences and opinions of these tourists. SEM is used as it handles complex relationships between variables, i.e., community support and rural tourism development. Path analysis was conducted using PLS-4 to examine how various forms of community support, such as hospitality, cooperations, etc. influence the development of tourism in Sundarbans. Results: Results underscores the importance of hard and soft services combined key drivers of rural tourism destination competitiveness setting. Moreover, strong community support significantly amplifies the positive effect of these services on the competitiveness of the destination. Conclusion: The study offers valuable insights for rural tourism development, emphasizing the significance of community connection in enhancing destination attractiveness and competitiveness.
subject: Articles
  topic: section
subject: Sundarbans
  topic: keywords
subject: hard and soft services
  topic: keywords
subject: destination
  topic: keywords
subject: SEM
  topic: keywords
subject: domestic tourists
  topic: keywords
creator: Biswajit Das
creator: Bireswar Pradhan
creator: Mou Roy
creator: Shilpi Bhatia
rights: Copyright (c) 2024
date: 2024-11-28
publication date: 2024-11-28
starting page: 1
ending page: 9
doi: 10.48165/pjhas.2024.10.2.1

AN EXPLORATORY STUDY ON THE CULTURAL BARRIERS IMPACTING WOMEN ENTREPRENEURSHIP IN THE HOSPITALITY INDUSTRY IN INDIA
type: item
description: Background: Entrepreneurship is a complex, multidimensional phenomenon that involves value creation and considered as a driving force of economic development. Entrepreneurship is one of the growing trends, and studies are focusing on it generally not only at the national but also at the global level. Objectives: To explore the cultural barriers in various Indian communities that limits the movement of women towards entrepreneurship in the hospitality business and suggest ways to overcome such barriers for women development. Methodology: The research design of the study was both qualitative and quantitative. The present study was conducted in Kolkata. The sample was collected from 43 female entrepreneur associated with various hotel oriented business using the convenience sampling technique. A well structured questionnaire was used to collect the data. Results: The study found that 32.6% of the female entrepreneurs faced financial issue as one of the biggest challenge. It was also found that 44.2% of women did not have the freedom to market the product. 25.6% of the women entrepreneurs mentioned that family commitment always affected the business performance. 44.2% of women were of the opinion that they faced psychological challenges in dealing with men in the hospitality sector. Majority of women (around 51.2%) faced problems in availing the facility of government funds whereas around (50.5%) faced challenges in loan sanctions. Conclusion: It was found that family and societal commitments and domination of men in the society in terms of business were key factors to the hindrances Support from the government and formulation of policies can be a matter of great help in this regard.
subject: Articles
  topic: section
subject: Women Entrepreneurship
  topic: keywords
subject: Indian Culture
  topic: keywords
subject: Cultural Barriers
  topic: keywords
subject: Hospitality Industry
  topic: keywords
creator: Banani Mondal
creator: Suman Ghosh
rights: Copyright (c) 2024
date: 2024-03-22
publication date: 2024-03-22
starting page: 64
ending page: 70
doi: 10.48165/pjhas.2024.10.1.9