A Study On The Factors Influencing The Choice Of The Students Joining Hotel Management Institute Under Nchmct, Noida, India
Keywords:
National Council, Hotel Management, Institutes, Placement, Brand ValueAbstract
Background, The students passing from the 10 + 2 system of Senior Secondary Examination or its equivalent in India are in the adolescent age generally ranging from 17 to 20 years. The children from this age are easily influenced by the external factors while taking decisions especially in matters related to their higher studies and/or career. There are 57 Hotel Management Institutes under NCHMCT, Noida. This study researches what are the factors which influence the choice of the students while choosing the Institute at the time of admission. Objective, To determine the factors influencing the choice of the students for the selection of Hotel Management Institute under NCHMCT. Methodology, This is a quantitative research conducted at Institute of Hotel Management, Pusa, New Delhi. Sample size of 172 students looking forward to do Hotel Management under NCHMCT was considered for this study. Likert Scale Questionnaire was used. Simple random sampling method was followed for collection of data. For data analysis mean and standard deviation was used. Results, The Mean for the factor Brand/ Good will was found to be the highest i.e. 4.58 on the 5 scale rating, followed by placement factor of the institute, at 4.49. Conclusion, The study indicates that the students choose the Hotel Management Institute under NCHMCT on their brand value and placement records. The institutes should work on their image building and placements through various means like career counselling sessions for different senior secondary schools.
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