A Study On The Factors Influencing The Choice Of The Students Joining Hotel Management Institute Under Nchmct, Noida, India

Abstract

Background, The students passing from the 10 + 2 system of Senior Secondary Examination or its  equivalent in India are in the adolescent age generally ranging from 17 to 20 years. The children  from this age are easily influenced by the external factors while taking decisions especially in  matters related to their higher studies and/or career. There are 57 Hotel Management Institutes  under NCHMCT, Noida. This study researches what are the factors which influence the choice of the  students while choosing the Institute at the time of admission. Objective, To determine the factors  influencing the choice of the students for the selection of Hotel Management Institute under NCHMCT.  Methodology, This is a quantitative research conducted at Institute of Hotel Management, Pusa,  New Delhi. Sample size of 172 students looking forward to do Hotel Management under NCHMCT  was considered for this study. Likert Scale Questionnaire was used. Simple random sampling method  was followed for collection of data. For data analysis mean and standard deviation was used.  Results, The Mean for the factor Brand/ Good will was found to be the highest i.e. 4.58 on the 5  scale rating, followed by placement factor of the institute, at 4.49. Conclusion, The study indicates  that the students choose the Hotel Management Institute under NCHMCT on their brand value and  placement records. The institutes should work on their image building and placements through  various means like career counselling sessions for different senior secondary schools.