Growing Trend Of Veganism In Metropolitan Cities: Emphasis On Baking

Abstract

Background: Veganism is a new food trend is gaining momentum in India. A diet based on  large quantities of fruit and vegetables has a positive impact on our health. A vegan diet is  based on plants and has increased in popularity over the recent years. Health is the most  central reason for choosing a vegan diet. Meat free diets in India can be traced back to the  Indus Valley Civilization, and Indian culture shows a great respect for animals in various  cultural texts. Every major Indian religion viz. Hinduism, Buddhism and Jainism encourage  ahinsa that is non-violence toward other living beings. In modern India bakery products have  made a way into our homes. Cakes, Breads, Puddings, Pie etc. are a common thing which  can be now found in every household list. The challenge is each of these products contain  animal based product and people who are following veganism cannot consume them. Vegan  baking is a challenge because of the use of various products like eggs, milk, etc. in normal  recipes. Several Chefs and companies are working on products that are vegan. Everyday  more substitutes are coming and Market is growing with a steady pace. Objective: To study  and find out the trend of vegan baking in Metropolitan Cities of India and spread awareness  about Vegan Baking. Methodology: The study was conducted by a random sampling survey  from cities Kolkata and Delhi, taking the opinions of consumers through a self-designed  questionnaire who have opted for Veganism, & their needs. Sample were taken into the study  to know about the awareness on the topic. The total number respondents were 100 between  age of 18-65 residing in Delhi or Kolkata. Results: It was found that 92% People in these  Metropolitan Cities are aware of Vegan food and more numbers are getting attracted towards  it. Following a Vegan diet in India is not a difficult thing because of the availability of a wide  variety of Pulses, Grains etc. Bakeries that serve vegan products are few in numbers due to  implications of substituting ingredients (32%); it but the demand of vegan bakery products is  growing. Conclusion: The trend of Vegan food in India is growing and with rise in demand  there will be an increase in demand of bakery products as well. Chefs and Bakery operators  need to introduce more Vegan products in their menu and develop new vegan recipes.