An analysis on marketing problems of apple fruit growers in Jammu and Kashmir
Keywords:
Apple fruit, growers, problems, Jammu and Kashmir, postharvest, quality controlAbstract
This paper concentrated on the problems of apple fruit growers in Jammu and Kashmir state during 2018-19. With the help of the random sampling method, 224 apple fruit growers were selected and data were collected by personal interview method by using a pre-tested interview schedule. Lack of storage facilities, Lack of Packaging material, Malpractices by commission agents, poor road and transport, shortage of labour, lack of facility of processing centres etc were the major problems expressed by the apple fruit grower. Different statistical test has been used in the study like Mean; Mean per cent Score, Correlation, Rank and Z test etc. The results found that Small fruit growers faced more problems as compared to large growers. The policymakers and developmental agencies should have to overcome these problems as the apple is the major cash crop of these districts in particular and the region as a whole.
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