Perception towards Cultured Meat: A Survey of Potential Consumers in India

Authors

  • Girish P S ICAR – National Research Centre on Mithun, Medziphema, 500076 Nagaland, India
  • Santhosh Kacham 2ICAR – National Research Centre on Meat, Chengicherla, Hyderabad 500092 Telangana, India
  • Praneetha D C 2ICAR – National Research Centre on Meat, Chengicherla, Hyderabad 500092 Telangana, India
  • Madhusudan Rao CSIR – Centre for Cellular and Molecular Biology, Habsiguda, Hyderabad 500007 Telangana, India
  • Bhaskar V ICMR – National Institute of Nutrition, Tarnaka, Hyderabad 500007 Telangana, India
  • C Ramakrishna ICAR – National Research Centre on Meat, Chengicherla, Hyderabad 500092 Telangana, India
  • Balamanikandan Raja ICAR – National Research Centre on Meat, Chengicherla, Hyderabad 500092 Telangana, India

DOI:

https://doi.org/10.48165/

Keywords:

Cultured meat, Consumer perception, India, Consumer research, Survey

Abstract

Meat is an important component of the food basket of India and  it plays a critical role in meeting protein demand and ensuring the  nutritional security of the ever-growing population. Concerns related to  environmental impact, shrinking resources, and animal welfare issues  continue to haunt the meat industry. Cultured meat on the other hand  promises to produce meat without the need to rear the livestock by  utilizing fewer resources with minimum impact on the environment.  Here, an effort has been made to capture the perception of Indian  consumers towards cultured meat by conducting a survey. Results of  the survey revealed that about 60.52% of the respondents are willing  to buy the cultured meat if made available. It was found that 45.9%  of the respondents who are willing to buy cultured meat are ready to  pay a premium price range between 10-30%. Among the respondents,  54.0, 59.1 and 66.5% opinedthat cultured meat is a potential alternative  to traditional meat in view of challenges like sustainability, nutritional  security, and animal welfare, respectively. 

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Published

2024-03-31

How to Cite

P S, G., Kacham, S., D C, P., Rao, M., V, B., Ramakrishna, C., & Raja, B. (2024). Perception towards Cultured Meat: A Survey of Potential Consumers in India . Journal of Meat Science, 19(1), 20–27. https://doi.org/10.48165/