A Study on Consumer Perception towards Mutual Fund Investment of Retail Investors in Odisha
Keywords:
Mutual Funds, Fund Preference, Reason for Mutual Fund InvestmentAbstract
Paper aims at studying the perception of investors towards mutual fund investment. The study is based on a sample of 380 respondents chosen using convenience sampling to understand the mutual fund buying behaviour of the individual investors. The paper determines various aspects of mutual funds which are considered by investors while investing in mutual fund. Aspects like reason for investment in mutual fund, preference of mutual fund are discussed.
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