A Comparative Study on Customer Experience and Social Media Marketing of Amazon and Flipkart
Keywords:
Social Media Marketing, Consumer ExperienceAbstract
Customer experience is the consequence of association between an association and a customer amid the length of their relationship. This relationship is comprised of three sections: the client venture, the brand contact focuses the client associates with, and the conditions the client encounters amid their great client encounter implies that a person's understanding amid all purposes of contact coordinates a person's desire.Social media marketing provides discovery of new content and also builds the link with the customers. Many people use social media to search various products and services to which social media marketing acts as an effective tool.This paper shows the comparative trend in customer experience and social media marketing of Amazon and Flipkart.
References
Review of Literature -Customerexperience. (n.d.). Retrieved from shodhganga: http:// shodhganga.inflibnet.ac.in/bitstrearn/10603/33804/7/chapter%202.pdf
R.A.Gbadeyan. (2016, October 24). Research design. Retrieved from Wikipedia: https://en.wikipedia.org/ wiki/Research_ design
Social media marketing. (n.d.). Retrieved from Google Docs: https://docs.google.com 4. Sampling design. (2017, June 20). Retrieved from Wikipedia: https://en.wikipedia.org 5. £commerce challenges : Case study of flipkart.com VS amazon in by Dr. Pretty nigam 6. "Prospects of ecommerce in india'', by shama and mittal(2009)
"£commerce in india a review", International journal of marketing, financial services in management research abhijitmishra (2013)
Ernst & young report 2012 : Rebirth of ecommerce in india Citation from website IITM
