The Relationship between Sensory Design and the Perceived Value of Service Quality: The Interactive Role of Strategic upgrading an Empirical Study of Retail Stores in Samawah
DOI:
https://doi.org/10.48165/ijrse.2023.3.2.6Keywords:
Sensory design, Service quality, Perceived valueAbstract
The current research aims to know the association between sensory design and perceived value and the interactive effect of upgrading. The researcher distributed (60) questionnaires in retail stores in the city of Samawah. The design contributes to achieving the perceived value of the customer, and this was what the researcher tried to prove by analyzing the data he obtained on the real role of SD in creating customer value.
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