Credibility of Information Sources and Channels as Perceived by Paddy Farmers in Telangana State

Authors

  • Ramu Yalakonda PG Scholar,Department of Agricultural Extension and Rural Sociology, Tamil Nadu Agricultural University, Coimbatore, Tamil Nadu, India
  • Karthikeyan Chandrasekaran Professor & Head, Department of Agricultural Extension and Rural Sociology, Tamil Nadu Agricultural University, Coimbatore, Tamil Nadu, India

DOI:

https://doi.org/10.48165/IJEE.2023.59137

Keywords:

Paddy, Farmers, Sources, Channels, Localite, Cosmopolite, Information, Credibility and Perception

Abstract

This paper investigates perceived credibility of paddy farmers’ information sources and channels. The dissemination of agricultural information to farmers has been one of the crucial factors for the transmission of newer and relevant technologies. Farmers’ information needs are transforming to more need-based than demand-driven. A sum of 120 respondents was selected based on proportionate random sampling from two villages selected from each of the two blocks of Khammam district. Mean per cent score was used for obtaining the degree of credibility of sources and channels. Opinion leaders in personal localite sources, agricultural scientists in personal cosmopolite sources, result demonstration in personal cosmopolite channels and television in impersonal cosmopolite channels were perceived as highly credible by paddy farmers. One-third of respondents had high level of overall credibility. 

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Published

2022-12-30

Issue

Vol. 59 No. 1 (2023): Indian Journal of Extension Education, (Jan-Mar), 2023

Section

Research Notes

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

Yalakonda, R., & Chandrasekaran, .K. (Trans.). (2022). Credibility of Information Sources and Channels as Perceived by Paddy Farmers in Telangana State . Indian Journal of Extension Education, 59(1), 170–173. https://doi.org/10.48165/IJEE.2023.59137
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