Bibliometric Analysis of Research Trends and Growth in Farm Media and Agricultural Journalism
DOI:
https://doi.org/10.48165/IJEE.2026.62214Keywords:
Farm media, Agricultural journalism, Sustainability, Mass media, Bibliometric analysis, Agricultural communication.Abstract
Farm media encompasses multiple forms of mediation, representational, infrastructural, and elemental that shape the modern agriculture-food system. Although its relevance to sustainable agriculture and rural development is widely acknowledged, a comprehensive synthesis of scholarly contributions to farm media has remained limited. To fill this gap, a bibliometric analysis was carried out on publications from 2005 to 2024, using data from the Web of Science Core Collection and the Dimensions AI database. Data were cleaned and analysed using Biblioshiny and VOSviewer for science mapping. The study examined annual publication trends, citation patterns, journal productivity, keyword co-occurrence, and geographical distributions. Results indicate a sustained rise in publications, reflecting growing interest at the intersection of media, agriculture, and sustainability. The United States leads in output, while Sweden shows high citation impact, and contributions from Nigeria and European countries demonstrate expanding global participation. Keyword mapping identifies dominant and emerging themes in digital agriculture communication and sustainability-focused media practices. In India, where mass media play a crucial role in agricultural extension and rural livelihoods, the limited presence of high-impact studies highlights a significant research and visibility gap. The findings underscore the need for inclusive, collaborative, and context-specific research to strengthen agricultural communication systems globally.Downloads
References
Aker, J. C. (2011). Dial “A” for agriculture: Using information and communication technologies for agricultural extension in developing countries. Agricultural Economics, 42(6), 631–647. https://doi.org/10.1111/j.1574-0862.2011.00545.x
Amu, C. J., & Agwu, A. E. (2012). Attitude and knowledge of print media journalists towards reporting of climate change news in Nigeria. Journal of Agricultural Extension, 16(2), 52–66. https://doi.org/10.4314/jae.v16i2.5
Aria, M., & Cuccurullo, C. (2017). Bibliometrix: An R-tool for comprehensive science mapping analysis. Journal of Informetrics, 11(4), 959–975. https://doi.org/10.1016/j.joi.2017.08.007
Armenta-Medina, D., Ramirez-del Real, T. A., Villanueva-Vásquez, D., & Mejia-Aguirre, C. (2020). Trends on advanced information and communication technologies for improving agricultural productivity: A bibliometric analysis. Agronomy, 10(12), 1989. https://doi.org/10.3390/agronomy10121989
Asplund, T., Hjerpe, M., & Wibeck, V. (2013). Framings and coverage of climate change in Swedish specialized farming magazines. Climatic Change, 117(1–2), 197–209. https://doi.org/10.1007/s10584-012-0535-0
Barman, B., Singh, R., Padaria, R. N., Nain, M. S., Quader, S. W., & Praveen, K. V. (2026). A qualitative synthesis of barriers to agriculture 4.0 adoption: Evidence from a systematic literature review. Discover Agriculture, 4, 34. https://doi.org/10.1007/s44279-026-00505-7
Carolan, M. S. (2023). The perilous promise of productivity: Affective politics of farming media and its consequences for the future of agriculture. New Media & Society, 25(8), 1913–1934. https://doi.org/10.1177/14614448231174521
Dhillon, M. (2026). Global research on digital platforms in rural knowledge transfer during 2003–2025: A bibliometric analysis. Indian Journal of Extension Education, 62(1), 135–141. https://doi.org/10.48165/IJEE.2026.62122
Donthu, N., Kumar, S., Mukherjee, D., Pandey, N., & Lim, W. M. (2021). How to conduct a bibliometric analysis: An overview and guidelines. Journal of Business Research, 133, 285–296. https://doi.org/10.1016/j.jbusres.2021.04.070
Fountaine, S. L. (2020). Themes of connection and progress in rural television: New Zealand’s Country Calendar (1990–2015). Media International Australia, 174(1), 109–124. https://doi.org/10.1177/1329878X19873930
Khan, N., Siddiqui, B. N., Khan, N., & Ahmad, Z. (2020). Mass media role in agricultural and rural development. International Journal of Advanced Research in Biological Sciences, 7(4), 199–209. https://doi.org/10.22192/ijarbs.2020.07.04.025
Kish, Z., & Peters, B. (2023). Farm media: An introduction. New Media & Society, 25(8), 1827–1841.
Klerkx, L., Jakku, E., & Labarthe, P. (2019). A review of social science on digital agriculture, smart farming, and agriculture 4.0. NJAS – Wageningen Journal of Life Sciences, 90–91, 100315. https://doi.org/10.1016/j.njas.2019.100315
Kumar, A., Singh, R. P., Rohila, A. K., & Malik, J. S. (2026). Coverage of agricultural issues in leading Indian Hindi dailies: A content analysis. Indian Journal of Extension Education, 62(1), 112–116. https://doi.org/10.48165/IJEE.2026.62118
Mittal, S., & Mehar, M. (2015). Socio-economic factors affecting adoption of modern information and communication technology by farmers in India: Analysis using multivariate probit model. Journal of Agricultural Education and Extension. https://doi.org/10.1080/1389224X.2014.997255
Oke, F. O., Olorunsogo, G. O., & Akerele, D. (2021). Impact of information communication technology (ICT) and mass media usage on technical efficiency of fish farming in Ogun State, Nigeria. Journal of Agribusiness and Rural Development, 60(2), 143–150. https://doi.org/10.17306/J.JARD.2021.01378
Page, M. J., McKenzie, J. E., Bossuyt, P. M., Boutron, I., Hoffmann, T. C., Mulrow, C. D., Shamseer, L., Tetzlaff, J. M., Akl, E. A., Brennan, S. E., Chou, R., Glanville, J., Grimshaw, J. M., Hróbjartsson, A., Lalu, M. M., Li, T., Loder, E. W., Mayo-Wilson, E., McDonald, S., & Moher, D. (2021). The PRISMA 2020 statement: An updated guideline for reporting systematic reviews. BMJ, 372, n71. https://doi.org/10.1136/bmj.n71
Roy, P., Maji, S., Jirli, B., Singh, P., & Nain, M. S. (2024). Scopus-indexed Indian Journal of Extension Education: Crafting improvement strategy through altmetric and bibliometric analysis. Indian Journal of Extension Education, 60(2), 1–10. https://doi.org/10.48165/IJEE.2024.60201
Ruth, A., Lundy, L. K., Telg, R., & Irani, T. G. (2005). Trying to relate: Media relations training needs of agricultural scientists. Science Communication, 27(1), 127–145. https://doi.org/10.1177/1075547005278347
Suman, S., Prusty, A. K., Deb, A., Kumari, A., & Reddy, G. S. (2025). Global research trends in family farming: A bibliometric insight. Indian Journal of Extension Education, 61(1), 25–31. https://doi.org/10.48165/IJEE.2025.61105
van Eck, N. J., & Waltman, L. (2010). Software survey: VOSviewer, a computer program for bibliometric mapping. Scientometrics, 84(2), 523–538. https://doi.org/10.1007/s11192-009-0146-3
Vishwakarma, B., Kumari, P., & Vishwakarma, A. K. (2025). Bibliometric exploration of bullying, workplace bullying, and cyberbullying based on the Scopus database. Indian Journal of Extension Education, 61(4), 52–59. https://doi.org/10.48165/IJEE.2025.61409
World Bank. (2011). ICT in agriculture: Connecting smallholders to knowledge, networks, and institutions. World Bank.
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
