Enhancing Decision-Making Attributes of Rural Women in Odisha Under Mission Shakti Programme

Authors

  • Sayan Sagnika Mohapatra Department of Extension Education, OUAT, Bhubaneswar-751003, Odisha, India
  • Bibhuti Prasad Mohapatra Department of Extension Education, OUAT, Bhubaneswar-751003, Odisha, India
  • Sarbani Das Department of Extension Education, OUAT, Bhubaneswar-751003, Odisha, India
  • Debashis Dash Faculty of Agriculture and Allied Sciences, CV Raman Global University, Bhubaneswar-752054, Odisha, India
  • Sweta Shikta Mahapatra Faculty of Agriculture and Allied Sciences, CV Raman Global University, Bhubaneswar-752054, Odisha, India

DOI:

https://doi.org/10.48165/IJEE.2026.62205

Keywords:

Decision-making behaviour, Rural women, Socio-economic activities, Mission Shakti programme.

Abstract

Decision-making constitutes a core dimension of women’s empowerment and requires systematic strengthening through participatory and context-specific interventions. The present study, undertaken during 2023–24 in Keonjhar and Khurdha districts of Odisha, evaluates the decision-making behaviour of rural women engaged in the Mission Shakti programme. A sample of 200 respondents (100 from each district) was assessed across three critical decision-making domains: enterprise, marketing and financial decisions. Findings revealed marginal yet noteworthy inter-district variations, with mean scores for enterprise decision (13.48 in Keonjhar; 13.44 in Khurdha), marketing decision (7.60 in Keonjhar; 7.85 in Khurdha), and financial decision (7.65 in Keonjhar; 7.60 in Khurdha). Correlation analysis indicates that decision-making authority positively influences enterprise, marketing and financial decisions, which highlights the importance of autonomy. Social independence and decision-making ability were positively associated with marketing decisions. Regression results showed that socio-psychological factors, especially group membership and perception, significantly influenced enterprise decision-making, while marketing and financial decisions were mostly affected by structural and external factors. Model accuracy confirmed that marketing decisions are relatively more consistent. The study concludes that Mission Shakti has played a constructive role in enhancing rural women’s decision-making capacity, but targeted interventions are required to address the persistent gap.

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Published

2026-03-18

Issue

Vol. 62 No. 2 (2026): Indian Journal of Extension Education (Apr-Jun)

Section

Research Article

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How to Cite

Enhancing Decision-Making Attributes of Rural Women in Odisha Under Mission Shakti Programme (S. S. Mohapatra, B. P. Mohapatra, S. Das, D. Dash, & S. S. Mahapatra, Trans.). (2026). Indian Journal of Extension Education, 62(2), 26-32. https://doi.org/10.48165/IJEE.2026.62205