Management Orientation of Members of Fish Farmers Producer Organizations (FFPOs)
DOI:
https://doi.org/10.48165/IJEE.2024.603RN05Keywords:
Fish farmers producer organizations (FFPOs), Fish farmers, Management orientation, ing production-marketing orientationAbstract
A study was conducted in the Purba Medinipur district of West Bengal to assess the level of management orientation among 120 randomly selected fish farmer members from four purposefully selected FFPOs in 2023. Management orientation comprises the integration of planning, production, and marketing orientations. The study found that a significant portion of FFPO members fell into the medium planning orientation category (48.33%). A substantial proportion (43.33%) of respondents demonstrated a high level of production orientation. Most FFPO members (49.17%) demonstrated a medium level of marketing orientation. The distribution of planning, production, and marketing orientation levels among FFPO members indicates the need for capacity-building, targeted interventions to improve production capabilities, and optimization of marketing strategies. The 45.83 per cent of respondents possessed a medium level of management orientation, whereas 35 per cent exhibited a high level of management orientation. However, the overall management orientation remains inconsistent, with a need for enhanced training and capacity-building programs. Emphasizing continuous education on modern farming techniques and business management could bridge these gaps, leading to more efficient operations and higher economic gains for FFPO members.
Downloads
References
Chandegara, A. K., Chauhan, J. K., Upadhyay, A. D., Lahiri, B., Mahanand, S. S., Noopur, K., & Reena, H. (2023). The farmer producer organizations (FPOs): Building bridges to prosperity for India’s agri-fish farming. Indian Research Journal of Extension Education, 23(4), 66-78.
Chattopadhyay S. N. (1963). A Study of Some Psychological Correlates of Adoption of Innovation in Farming [Doctoral dissertation, Division of Agricultural Extension, Indian Agricultural Research Institute, New Delhi].
Chauhan, J. K.; Meena, B. S.; Meena, H. R.; Bhakat, C.; Upadhyay, A. D.; Lahiri, B.; Pal, P.; Tengli, M. B.; Kumar, S.; Chandegara, A. K.; & Koreti, K. (2022). Assessment of livelihood security and diversification of tribal dairy farmers in NEH region of India. Indian Research Journal of Extension Education, 22(3), 182- 187.
District Controller, Food and Supply, Purba Medinipur, 2022. West Bengal, Memo No. 1310(4)/DCM/Purba/2022.
Gangadhar, J. (2009). Marketing behaviour of cotton farmers in Warangal district of Andhra Pradesh [Doctoral dissertation, Acharya NG Ranga Agricultural University, Rajendranagar, Hyderabad].
George, S. (2023). Cooperatives and FPOS: fisheries and aquaculture business models. International Workshop-cum-Training on Fisheries Management and Aquaculture, ICAR-CMFRI.
Marzban, S., Allahyari, M. S., & Damalas, C. A. (2016). Exploring farmers’ orientation towards multifunctional agriculture: Insights from northern Iran. Land Use Policy, 59, 121-129.
Mondal, A. H., Dana, S. S., Ray, M., Kumari, N., & Karjee, R. (2024). Communication Behaviour of Fish Farmers of the FFPO on Scientific Fish Farming. Indian Journal of Extension Education, 60(2), 11-16.
Pati, T. K. (2022). Fish Farmer Producer Organizations (FFPO) and its role in Increasing Productivity. In: Felix, S., Phand, S., Das, S., & Menaga, M. (Eds.), Minimal Water Exchange Technologies to Develop Aquaculture Entrepreneurship (pp. 55-61), 8.
Rajan, P., Dubey, M. K., Singh, S. R. K., & Khan, M. A. (2013). Factors affecting knowledge of fish farmers regarding fish production technology. Indian Research Journal of Extension Education, 13(2),126-128.
Rathore, S., Raghuwanshi, S., Bisht, K., & Singh, S. P. (2016). Knowledge level of farmers on fish production technology in Tikamgarh district of Madhya Pradesh. Journal of Progressive Agriculture, 7(1), 50-53.
Rathour, V., Tiwari, P. K., Pandey, P. K., Singh, K. P., & Singh, D. P. (2022). Socio-economic upliftment of tribal women through FPO in Bastar district of Chhattisgarh. Indian Journal of Extension Education, 58(4), 144-148.
Saha, G. S., De, H. K., Sahoo, B., Mohanty, S. K., & Rath, D. P. (2023). Fish farmer producers organisations. ICAR- Central Institute of Freshwater Aquaculture, Bhubaneswar, Odisha. Aqua International, 50-56.
Samanta R. K. (1977). A Study of Some Agro-Economic, Socio Psychological and Extension-Communication Variables Associated with Repayment Behaviour of Agricultural Credit Users of Nationalised Bank. [Doctoral dissertation, Department of Agricultural Extension, Bidhan Chandra Krishi Vishwavidyalaya, West Bengal].
Singh, M., Tiwari, D., Monga, S., & Rana, R. K. (2022). Behavioural determinants of functionality of farmer producer organisations in Punjab. Indian Journal of Extension Education, 58(1), 130-135.
Singh, A., & Kameswari, V.L.V. (2023). Developing agricultural innovations: Constraints faced by lead users in Uttar Pradesh. Indian Research Journal of Extension Education, 23(3), 16-121.
Vineetha, A., Sailaja, V., & Gopal, P. S. (2019). Marketing behaviour of groundnut farmers in Anantapuramu district of Andhra Pradesh. Agriculture Update, 14(1), 47-51. doi: 10.15740/HAS/AU/14.1/ 47-51.
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
How to Cite
