Exploring Perceptions and Health Awareness in Fish Consumption Across Coastal and Inland Kerala
DOI:
https://doi.org/10.48165/IJEE.2024.60119Keywords:
Fish consumption, Consumers, Perception, Coastal, Inland, Rural, Urban, KeralaAbstract
The study investigated fish consumption patterns and consumer perceptions in Kerala, focusing on coastal and inland districts during 2020. Using a sample of 396 households from four districts and employing suitable tests, the study reveals significant disparities in monthly and per capita fish consumption, with coastal areas displaying higher rates. The majority of consumers hold a moderate perception of nutritional and health benefits, indicating a need for targeted health awareness programs. Coastal and inland consumers differ significantly in their perceptions, with coastal residents demonstrating greater awareness of dietary advantages, while inland consumers express resignation to lower quality due to supply chain limitations. Urban consumers exhibit an optimistic health perception, contrasting with rural concerns about certification systems and government inefficiencies in ensuring safe fish. The study emphasizes the necessity for customized information dissemination and awareness programs to address the diverse concerns of fish consumers in Kerala.
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Mugaonkar, P. H., Ananthan, P. S., Samal, S. S., & Debnath, B. (2011). A study on consumer behaviour at organized fish retail outlet. Agricultural Economics Research Review, 24(347-2016- 16893), 133-140.
Sabater, S., Sharma, A., & Salim, S. S. (2008). Consumption pattern and consumer preference for value-added fish and fish products in north zone of India. Journal of the Indian Fisheries Association, 35, 19-27.
Sajeev, M. V., Aparna Radhakrishnan, Mohanty, A. K., Joshy, C. G., Akber Ali, V. P., Gopika, R. Suseela Mathew & Ravishankar, C. N. (2021) Factors influencing fish consumption preferences: Understandings from the tribes of Wayanad, Kerala. Indian Journal of Extension Education, 57(4), 23-27.
Sajeev, M. V., Mohanty, A. K., Joshy, C. G., Gopika, R., Jabbar, P. A., Mathew, S., & Ravishankar, C. N. (2022). Fresh and dried fish consumption and its contributory factors: a study of Malappuram, Kerala. Indian Journal of Extension Education, 58(4), 86-90.
Sajeev, M. V., Ramesha, T. J., Chethan, N., & Gopika, R. (2023). Factors Influencing Fish Purchase and Consumption Behaviour of Koraga and Soliga Tribes, Karnataka, India. Indian Journal of Extension Education, 59(4), 86-90.
Shasani, S., De, H. K., & Das, M. K. (2020). Adoption of improved scientific practices of composite carp culture technology in South 24 Parganas. Indian Journal of Extension Education, 56(1), 1-8.
Shil, B., Lahiri, B., Pal, P., Ghosh, A., Biswas, P., & Singh, Y. J. (2022). Determinants of adoption behaviour of the fish farmers of Pabdafish culture (Ompokbimaculatus Bloch, 1794) in Tripura, Northeast India. Aquaculture International, 30(4), 2017-2041.
Tanuja, S., Jeeva, J.C., Rout, E. & Srivastava, S.K. (2020). Consumer preference of fish and fish products in peri-urban households of Bhubaneswar, Odisha. Fishery Technology, 57, 137-140.
Troy, D. J., & Kerry, J. P. (2010). Consumer perception and the role of science in the meat industry. Meat Science, 86(1), 214–226. Turan, D., Kottelat, M., Kirankaya, S. G., & Engin, S. (2006). Capoetaekmekciae, a new species of cyprinid fish from northeastern Anatolia (Teleostei: Cyprinidae). Ichthyological Exploration of Freshwaters, 17(2), 147.
Verbeke, W., Sioen, I., Pieniak, Z., Camp, J. V., & Henauw S.D. (2004). Consumer perception versus scientific evidence about health benefits and safety risks from fish consumption. Public Health Nutrition, 8(4), 422–429.
INDIAN JOURNAL OF EXTENSION EDUCATION
Bhuyan, P. C., Goswami, C., & Kakati, B. K. (2017). Study of fish consumption patterns in Assam for development of market driven strategies. Research Journal of Chemical and Environmental Sciences, 5(6), 42-52.
Bogard, J. R., Thilsted, S. H., Marks, G. C., Wahab, M. A., Hossain, M. A., Jakobsen, J., & Stangoulis, J. (2015). Nutrient composition of important fish species in Bangladesh and potential contribution to recommended nutrient intakes. Journal of Food Composition and Analysis, 42, 120-133.
Brunsø, K. (2003). Consumer research on fish in Europe. Quality of fish from catch to consumer: Labelling, monitoring and traceability, Wageningen: Wageningen Academic Publishers, pp 335-344.
Burger, J., Stephens, W. L., Boring, C. S., Kuklinski, M., Gibbons, J. W., & Gochfeld, M. (1999). Factors in exposure assessment: ethnic and socioeconomic differences in fishing and consumption of fish caught along the Savannah River. Risk Analysis, 19(3), 427-438.
Confederation of Indian Industry and YES Bank (2020). Indian fisheries sector: Achieving the next level of growth. Virtual conference report on sustainable, technology led and responsible development of fisheries sector-the next level of growth.
Department of Fisheries, Government of India (2022). Handbook on Fisheries Statistics 2022. p. 218.
Devi Prasad, U., & Madhavi, S. (2014). Fish consumption behaviour in west Godavari district, AP, India. Research Journal of Management Science, 3(5), 1-5.
Dijk, H. van, Arnout, R. H. F., Honkanen, P., & Lynn J. F. (2011). Perceptions of health risks and benefits associated with fish consumption among Russian consumers. Appetite, 56, 227–234.
European Market Observatory for Fisheries and Aquaculture Products (EUMOFA). (2017). EU Consumer Habits Regarding Fishery and Aquaculture Products: Annex 1, Mapping and Analysis of Existing Studies on Consumer Habits. Brussels: European Commission, Directorate-General for Maritime Affairs and Fisheries. https:// www.eumofa.eu/documents/20178/84590/Annex+1+- +Mapping+of+studies.pdf
FAO (2020). The State of World Fisheries and Aquaculture 2020.Sustainability in action. Rome. Available at https://doi.org/ 10.4060/ca9229en
FAO (2020). Tracking progress on food and agriculture related SD Gindicators 2020. A report on the indicators under FAO custodianship. Available at http://www.fao.org/sdg-progress-report/ en/
Food Safety and Standards Authority of India (FSSAI) and ICAR-CIFT (2018). Issue of formalin in fish. Guidance Note No 1/2018. Fox, M. Mitchell, Moira, D., Christopher, E., & Katrina, C. (2018). The seafood supply chain from a fraudulent perspective. Food Security, 10, 939–963, Available athttps://doi.org/10.1007/ s12571-018-0826-z
Geethalakshmi, V., Ashaletha, S., Raj, D., & Nasser, M. (2013). Consumer preference and willingness to pay for value added fish products in Palakkad, Kerala. Indian Journal of Fisheries, 60(3), 67-71.
Gross, T. (2003). Consumer attitudes towards health and food safety. Quality of fish from catch to consumer: labelling, monitoring and traceability, Wageningen: Wageningen Academic Publishers, pp 401-411.
Grunert, K. G. (2005). Food quality and safety: consumer perception and demand. European Review of Agricultural Economics, 32(3), 369–391. Available athttps://doi.org/10.1093/eurrag/jbi011
Gupta, R., Gupta, R. K., Choudhary, P., & Rana, V. (2020). Health and Nutritional Status of Hill Farm Women of Mandi District, Himachal Pradesh. Indian Journal of Extension Education, 56(2), 1-9.
Helsedirektoratet. (2020). Utviklingeninorskkosthold: 2020. https:// www.helsedirektoratet.no/rapporter/utviklingen-i-norsk-kosthold Koster, E. P., & Mojet, J. (2007). Theories of food choice development. In: Frewer, L., & van Trijp H. (Eds.), Understanding consumers of food products, Woodhead, Cambridge pp. 93-124.
Msangi, S., Kobayashi, M., Batka, M., Vannuccini, S., Dey, M. M., & Anderson, J. L. (2013). Fish to 2030: prospects for fisheries and aquaculture. World Bank Report, 83177(1), 102.
Mugaonkar, P. H., Ananthan, P. S., Samal, S. S., & Debnath, B. (2011). A study on consumer behaviour at organized fish retail outlet. Agricultural Economics Research Review, 24(347-2016- 16893), 133-140.
Sabater, S., Sharma, A., & Salim, S. S. (2008). Consumption pattern and consumer preference for value-added fish and fish products in north zone of India. Journal of the Indian Fisheries Association, 35, 19-27.
Sajeev, M. V., Aparna Radhakrishnan, Mohanty, A. K., Joshy, C. G., Akber Ali, V. P., Gopika, R. Suseela Mathew & Ravishankar, C. N. (2021) Factors influencing fish consumption preferences: Understandings from the tribes of Wayanad, Kerala. Indian Journal of Extension Education, 57(4), 23-27.
Sajeev, M. V., Mohanty, A. K., Joshy, C. G., Gopika, R., Jabbar, P. A., Mathew, S., & Ravishankar, C. N. (2022). Fresh and dried fish consumption and its contributory factors: a study of Malappuram, Kerala. Indian Journal of Extension Education, 58(4), 86-90.
Sajeev, M. V., Ramesha, T. J., Chethan, N., & Gopika, R. (2023). Factors Influencing Fish Purchase and Consumption Behaviour of Koraga and Soliga Tribes, Karnataka, India. Indian Journal of Extension Education, 59(4), 86-90.
Shasani, S., De, H. K., & Das, M. K. (2020). Adoption of improved scientific practices of composite carp culture technology in South 24 Parganas. Indian Journal of Extension Education, 56(1), 1-8.
Shil, B., Lahiri, B., Pal, P., Ghosh, A., Biswas, P., & Singh, Y. J. (2022). Determinants of adoption behaviour of the fish farmers of Pabdafish culture (Ompokbimaculatus Bloch, 1794) in Tripura, Northeast India. Aquaculture International, 30(4), 2017-2041.
Tanuja, S., Jeeva, J.C., Rout, E. & Srivastava, S.K. (2020). Consumer preference of fish and fish products in peri-urban households of Bhubaneswar, Odisha. Fishery Technology, 57, 137-140.
Troy, D. J., & Kerry, J. P. (2010). Consumer perception and the role of science in the meat industry. Meat Science, 86(1), 214–226. Turan, D., Kottelat, M., Kirankaya, S. G., & Engin, S. (2006). Capoetaekmekciae, a new species of cyprinid fish from northeastern Anatolia (Teleostei: Cyprinidae). Ichthyological Exploration of Freshwaters, 17(2), 147.
Verbeke, W., Sioen, I., Pieniak, Z., Camp, J. V., & Henauw S.D. (2004). Consumer perception versus scientific evidence about health benefits and safety risks from fish consumption. Public Health Nutrition, 8(4), 422–429.
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