Awareness and Determinants of Farmers Participation in e-Marketing of Agricultural Commodities in India

Authors

  • K J Raghavendra ICAR-Indian Institute of Farming Systems Research, Modipuram, Meerut-110012, Uttar Pradesh, India
  • Shiv Kumar ICAR-National Institute for Agricultural Economics and Policy Research, New Delhi-110012, India
  • Amit Kar ICAR-Indian Agriculture Research Institute, New Delhi-110012, India
  • Pramod Kumar ICAR-Indian Agriculture Research Institute, New Delhi-110012, India
  • Rashmi Singh ICAR-Indian Agriculture Research Institute, New Delhi-110012, India
  • Prawin Arya ICAR-Indian Agricultural Statistics Research Institute, New Delhi-110012, India
  • T M Kiran Kumar ICAR-National Institute for Agricultural Economics and Policy Research, New Delhi-110012, India

DOI:

https://doi.org/10.48165/IJEE.2023.59433

Keywords:

e-marketing, Factors, Awareness, Logit regression

Abstract

Integration of APMCs across the country through e-NAM was to augment price discovery and dissemination. The process of electronic marketing being new to the stakeholders, the awareness and constraints entailed herein are addressed. This study evaluates the extent of awareness among farmers about different processes of e-marketing, along with the determinants of their participation. A total of 240 farm households were selected randomly through multistage sampling for the primary survey. The result of the study infers that distance to the market and farm size of the farmers was the most important factors that determine farmers’ participation in e-marketing. Awareness about different e-marketing processes among farmers is relatively lower in Andhra Pradesh compared to Karnataka. The promotion of more participation to create an efficient marketing system there is a need for elaborated awareness about e-marketing among farmers and also increases the capacity building programmes to enhance knowledge about several process of trading. 

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Published

2023-10-04

Issue

Vol. 59 No. 4 (2023): Indian Journal of Extension Education (Oct–Dec) 2023

Section

Research Notes

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

Raghavendra, K.J., Kumar, S., Kar, A., Kumar, P., Singh, R., Arya, P., & Kumar, T.M.K. (Trans.). (2023). Awareness and Determinants of Farmers Participation in e-Marketing of Agricultural Commodities in India . Indian Journal of Extension Education, 59(4), 161–164. https://doi.org/10.48165/IJEE.2023.59433
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