ROLE OF EFFECTIVE COMMUNICATION IN ENHANCING DOG OWNER KNOWLEDGE ABOUT BREEDING PRACTICES IN PUNJAB
Keywords:
Breeding practice, Communication, Dog, Knowledge, PunjabAbstract
At Teaching Veterinary University Hospital and various districts of Punjab, the dog owners (100 each from
urban and rural area) were randomly selected and personally interviewed using pretested interview schedule.
Breeding knowledge score of both groups was different (p<0.05), however, the knowledge level of both groups
was under low category. A positive correlation (p<0.05) existed between breeding practice knowledge index and
their communication profiles. The present study underlines the importance of communication profile in improving
the knowledge level of dog owners about correct breeding practices.