Marketing and Supply Chain Management of Perishable Products

Authors

  • Sarita Chawla Assistant Proteuor, Trinity lnetltute of Professional Studies, Dwarlca, New Delhi

Keywords:

Supply chain strategy, Responsiveness, Efficiency, Speed, Business chain input - logistics, Flexibility, delivery time, Transports tion

Abstract

This paper analyses the problem and designs the supply  chain management for perishable products. The  challenges for managing these products in that: their  value deteriorates over time in the supply at the rates  that are highly temperature and humidity dependent.  Mismanagement supply chain destroys these products.

References

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Professor Gary Scudder Owen Graduate School of anagement Vanderbilt University Nashville, TN 37203 · supply Chain anagement·

Ferguson. M. and M. E. Ketzenberg. 2006. Information Sharing to Improve Retail

Product Freshness of Perishables. Production and Operations Management 15(1)

Hartz, T.K., Mayberry, K.S., and Valencia, J. 1996. Cantaloupe Production in Califomra Vegetable Research and Information Center, University of California.

Jobling, J. 2002. Post harvest Management of Fruit and Vegetables. Good Fruits and Vegetables, January.

P.V. Suvrathan, Secretary, Food Processing Industries- "The main issue is the lack of an adequate supply chain•. Article.

V.S.Ramaswami and S. ama umari. " lar et1ng Management- Planning implementation and control~ ~acmilhan Publications.

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Published

2011-12-12

Issue

Vol. 2 No. 1 (2011): Trinity Journal of Management, (Jan-Dec), 2011

Section

Articles

License

Copyright (c) 2011 Trinity Journal of Management, IT & Media (TJMITM)

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Marketing and Supply Chain Management of Perishable Products. (2011). Trinity Journal of Management, IT & Media (TJMITM), 2(1), 41–42. Retrieved from https://acspublisher.com/journals/index.php/tjmitm/article/view/1355