Marketing and Supply Chain Management of Perishable Products
Keywords:
Supply chain strategy, Responsiveness, Efficiency, Speed, Business chain input - logistics, Flexibility, delivery time, Transports tionAbstract
This paper analyses the problem and designs the supply chain management for perishable products. The challenges for managing these products in that: their value deteriorates over time in the supply at the rates that are highly temperature and humidity dependent. Mismanagement supply chain destroys these products.
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