Relationship Marketing: A Perspective for Marketing Success

Authors

  • Anurag Mlttal Retail, Associate Professor In Marketing & Retail, Guru Nanak Institute of Management, Delhi

Keywords:

Relaflonship Marketing, Marketing Mix, Transaction Marketing, Customer Relationship

Abstract

Tho article tracos out the evolution of relationship with  marketing and discuss Its Importance In today's highly  turbulent marketing environment. The thoughts of various  management thinkers on relationship marketing  approach have been also incorporated along with an  overview on the implementation of Relationship  Marketing In the organization. The article envisages  relat,onshlp marketing as a recipe for marketing in the  organization. The article envisages relationship  marketing as a recipe for marketing success.

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Published

2011-12-12

Issue

Vol. 2 No. 1 (2011): Trinity Journal of Management, (Jan-Dec), 2011

Section

Articles

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Copyright (c) 2011 Trinity Journal of Management, IT & Media (TJMITM)

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This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Relationship Marketing: A Perspective for Marketing Success. (2011). Trinity Journal of Management, IT & Media (TJMITM), 2(1), 33–36. Retrieved from https://acspublisher.com/journals/index.php/tjmitm/article/view/1353