Consumer Satisfaction in Shopping Mall: A Sociological study in context of shopping mall attributes

Pawan Kumar  Misra; Aayushi  verma

doi:10.48165/sajssh.2023.4501

Authors

Pawan Kumar Misra Department of Sociology, University of Lucknow, India
Aayushi verma Department of Sociology, University of Lucknow, India

DOI:

https://doi.org/10.48165/sajssh.2023.4501

Keywords:

Shopping mall, purpose of visit, shopping mall attributes, consumer satisfaction

Abstract

The purpose of this study is to investigate the effect of mall attributes on tourist satisfaction and behavioral intentions. To see what types of people are most likely to visit shopping malls, we studied the different demographic profiles of society. Shopping is often the most important domestic income-generating leisure activity. Driven by an increase in tourism in the country, today's shopping activity is more than just spending money on souvenirs and merchandise purchases in exchange for travelers getting a unique experience. Therefore, in this study, further, we try to understand the different visiting purposes of different profiles of tourists.A better understanding of shopping mall attributes in predicting tourist shopping satisfaction is critical to the success and sustainability of the shopping tourism industry. Mall managers and retailers may find it helpful to encourage repurchase intention, loyalty, and desire to stay longer at the shopping malls by providing attractive and convenient shopping experiences.

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