Sustainability Awareness, Health Literacy, and the Inclination to Buy  Smart Lights: A Conceptual Paper

Zhao Heqi; Khairun Nisa Mustaffa Halabi

doi:10.48165/sajssh.2023.4103

Authors

Zhao Heqi City Graduate School, City University Malaysia, Malaysia.
Khairun Nisa Mustaffa Halabi City Graduate School, City University Malaysia, Malaysia.

DOI:

https://doi.org/10.48165/sajssh.2023.4103%20

Keywords:

Altruism, Social Sustainability Awareness, Environmental Sustainability Awareness, Health Literacy, Smart Lights

Abstract

Expansion of businesses and industrialization has led to depletion of natural resources and has turned the concerns of the global communities, especially countries like China and America, on. The excess population of China has led to creating huge depletions of natural resources and carbon emissions. This is why China is now considering green initiatives as compulsory and important for mitigation of negative environmental impacts, negative impacts on the growth of economy, and on the health and literacy of the common man. Therefore, the aim of the current study was to analyze the various factors that lead to increased opportunity of buying from online domains. The framework presented within this study entails that social and environmental sustainability awareness and health literacy can lead to enhancing the purchase decisions of smart and green products such as smart light. Altruism has been used as a connection variable between these factors as altruistic nature of consumer has shown toenhance the buying behavior. The conceptual framework presented din this study needs to be validated through empirical research in the future.

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