Conceptualizing the Influence of Souvenir Image and Place Identity  on Souvenir Repurchasing Intentions

Dong  Chen; Husaini Bin Yaacob

doi:10.48165/sajssh.2024.5406

Authors

Dong Chen Faculty of Creative Industries, City University Malaysia, Malaysia.
Husaini Bin Yaacob Faculty of Creative Industries, City University Malaysia, Malaysia.

DOI:

https://doi.org/10.48165/sajssh.2024.5406

Keywords:

Authenticity value, perceived value, souvenir, repurchase intention, place identity

Abstract

The local traditions, including arts and crafts, are considered as the important things by which the tourism industry can be attracted by a particular country. The souvenirs are the best tool to tell friends or family about your concern towards them during traveling. Chinese ceramics are considered classic souvenirs to purchase while traveling because the ceramic products have been utilized by the residents for many years. Chinese people have a very significant and firm attachment to their native products they call them souvenirs. The purchase of souvenirs is an integral part of a country’s tourism sector. Therefore, this conceptual paper explores the role of souvenir image, and place identity in boosting the re-purchase intentions of Chinese tourism industry employees for souvenir products. The researcher has reviewed the existing literature to propose a framework to investigate the determinants of the re-purchase intentions for souvenir products. Thus, the study contributed to the existing body of literature on the determinants of re purchase intentions. The proposed research framework has made a significant addition to the literature.

References

Amaro, S., Morgado Ferreira, B., & Henriques, C. (2020). Towards a deeper understanding of the purchase of souvenirs. Tourism and Hospitality Research, 20(2), 223-236.

Anastasiadou, C., & Vettese, S. (2021). Souvenir authenticity in the additive manufacturing age. Annals of Tourism Research, 89, 103188.

Barrett-Lennard, G. T. (1998). Carl Rogers′ Helping System: Journey & Substance. Sage.

Bhakuni, P., Rajput, S., Sharma, B., & Bhakar, S. (2021). Relationship between brand image and store image as drivers of repurchase intention in apparel stores. Gurukul Business Review, 17(1), 63-73.

Chang, T.-Y., Hung, S.-F., & Tang, S. (2022). Seek common ground local culture while reserving difference: Exploring types of souvenir attributes by Ethnic Chinese people. Tourist Studies, 22(1), 21-41.

Chiang, C.-F. (2018). Influences of price, service convenience, and social servicescape on post purchase process of capsule hotels. Asia Pacific Journal of Tourism Research, 23(4), 373- 384.

Choi, D., & Johnson, K. K. (2019). Influences of environmental and hedonic motivations on intention to purchase green products: An extension of the theory of planned behavior. Sustainable Production and Consumption, 18, 145-155.

Correia Loureiro, S. M., Roschk, H., & Lima, F. (2019). The Role of Background Music in Visitors' Experience of Art Exhibitions: Music, Memory and Art Appraisal. International Journal of Arts Management, 22(1).

Davis, W. E., Hicks, J. A., Schlegel, R. J., Smith, C. M., & Vess, M. J. T. J. o. P. P. (2015). Authenticity and self-esteem across temporal horizons. 10(2), 116-126.

Demirgüneş, B. K. (2015). Relative importance of perceived value, satisfaction and perceived risk on willingness to pay more. International Review of Management and Marketing, 5(4), 211-220.

Deng, Y., Lin, W., & Li, G. (2021). When and how does team task conflict spark team innovation? A contingency perspective. Journal of Business Ethics, 1-17.

Ekanayake, E., & Thaver, R. (2021). The Nexus between Financial Development and Economic Growth: Panel Data Evidence from Developing Countries. Journal of Risk and Financial Management, 14(10), 489.

Ekaputri, A. H., Rahayu, A., & Wibowo, L. A. (2016). The effect of brand experience on customer satisfaction and the impact toward repurchase intention. 2016 Global Conference on Business, Management and Entrepreneurship,

Fattah, A. A., & Eddy-U, M. (2018). EXISTENTIAL AUTHENTICITY IN BEDOUIN TOURISM: INTERNATIONAL TOURISTS’. Ethnic groups at the beginning of the 21st century, 323(20), 13.

Filieri, R., & Lin, Z. (2017). The role of aesthetic, cultural, utilitarian and branding factors in young Chinese consumers' repurchase intention of smartphone brands. Computers in Human Behavior, 67, 139-150.

Fu, Y., Liu, X., Wang, Y., & Chao, R.-F. (2018). How experiential consumption moderates the effects of souvenir authenticity on behavioral intention through perceived value. Tourism Management, 69, 356-367.

Gieseking, J. J., Mangold, W., Katz, C., Low, S., & Saegert, S. (2014). The people, place, and space reader. Routledge.

Gilmore, J. H., & Pine, B. J. (2007). Authenticity: What consumers really want. Harvard Business Press.

Goffi, G., Cucculelli, M., & Masiero, L. (2019). Fostering tourism destination competitiveness in developing countries: The role of sustainability. Journal of cleaner production, 209, 101- 115.

Graciola, A. P., De Toni, D., de Lima, V. Z., & Milan, G. S. (2018). Does price sensitivity and price level influence store price image and repurchase intention in retail markets? Journal of Retailing and Consumer Services, 44, 201-213.

Gupta, N. (2020). An Empirical model of Satisfaction, trust, and Repurchase intention in online shopping. Asian Journal of Management, 11(2), 167-173.

Han, H., Lee, M. J., & Kim, W. (2018). Role of shopping quality, hedonic/utilitarian shopping experiences, trust, satisfaction and perceived barriers in triggering customer post-purchase intentions at airports. International Journal of Contemporary Hospitality Management.

Han, H., Nguyen, H. N., Song, H., Lee, S., & Chua, B.-L. (2019). Impact of functional/cognitive and emotional advertisements on image and repurchase intention. Journal of Hospitality Marketing & Management, 28(4), 446-471.

Han, H., Quan, W., Gil-Cordero, E., Cabrera-Sánchez, J.-P., & Yu, J. (2021). Performance of Retail Stores at Airports and Their Role in Boosting Traveler Satisfaction and Willingness to Repurchase. Sustainability, 13(2), 590.

Han, J. H., Kim, J. S., Lee, C.-K., & Kim, N. (2019). Role of place attachment dimensions in tourists’ decision-making process in Cittáslow. Journal of destination marketing & management, 11, 108-119.

Han, Y.-s., & Kim, J.-h. (2021). Performing arts and sustainable consumption: Influences of consumer perceived value on ballet performance audience loyalty. Journal of Psychology in Africa, 31(1), 32-42.

Hashimoto, A., & Telfer, D. J. (2018). Evolution of a Dutch cultural theme park to technology entertainment in Japan. International Conference on Tourism Research,

Herjanto, H., & Amin, M. (2020). Repurchase intention: the effect of similarity and client knowledge. International Journal of Bank Marketing.

Heydari Fard, M., Sanayei, A., & Ansari, A. (2021). Determinants of medical tourists’ revisit and recommend intention. International Journal of Hospitality & Tourism Administration, 22(4), 429-454.

Ho, R. C., Amin, M., Ryu, K., & Ali, F. (2021). Integrative model for the adoption of tour itineraries from smart travel apps. Journal of Hospitality and Tourism Technology.

Hong, Q., Zhang, L., Fu, J., Verghese, D. A., Chauhan, K., Nadkarni, G. N., Li, Z., Ju, W., Kretzler, M., & Cai, G.-Y. (2019). LRG1 Promotes Diabetic Kidney Disease Progression by Enhancing TGF-β–Induced Angiogenesis. Journal of the American Society of Nephrology, 30(4), 546-562.

Horodyski, G., & Gandara, J. (2016). Souvenir. Encyclopedia of Tourism, 884-886.

Huang, L.-C., Gao, M., & Hsu, P.-F. (2019). A study on the effect of brand image on perceived value and repurchase intention in ecotourism industry. Ekoloji, 28(107), 283-287.

Huwae, V. E., Noermijati, N., Rofiaty, R., & Husein, A. S. (2020). The mediating role of destination value, tourist satisfaction, and tourist engagement on the relationship between destination image and tourist loyalty in Maluku, Indonesia. Leisure/Loisir, 44(4), 587-620.

Hwang, J., & Lee, J. (2019). Relationships among senior tourists’ perceptions of tour guides’ professional competencies, rapport, satisfaction with the guide service, tour satisfaction, and word of mouth. Journal of Travel Research, 58(8), 1331-1346.

Ilyas, G. B., Rahmi, S., Tamsah, H., Munir, A. R., & Putra, A. H. P. K. (2020). Reflective model of brand awareness on repurchase intention and customer satisfaction. The Journal of Asian Finance, Economics and Business, 7(9), 427-438.

Islamiyati, D., & Chairy, C. (2021). the Influence of Memorable Souvenirs Shopping Experience and Place Identity on Revisit Intention (the Case of Yogyakarta). Jurnal Muara Ilmu Ekonomi dan Bisnis, 5(1), 205-213.

Ispas, A., Untaru, E.-N., Candrea, A.-N., & Han, H. (2021). Impact of place identity and place dependence on satisfaction and loyalty toward Black Sea Coastal Destinations: the role of visitation frequency. Coastal Management, 49(3), 250-274.

Jeong, Y., & Kim, S. (2019). A study of event quality, destination image, perceived value, tourist satisfaction, and destination loyalty among sport tourists. Asia Pacific Journal of Marketing and Logistics.

Jin, N., Lee, S., & Lee, H. (2015). The effect of experience quality on perceived value, satisfaction, image and behavioral intention of water park patrons: New versus repeat visitors. International Journal of Tourism Research, 17(1), 82-95.

Kaczmarek, L. D. (2017). Eudaimonic motivation. Encyclopedia of Personality and Individual Differences, 1-4.

Kernis, M. H., & Goldman, B. M. J. A. i. e. s. p. (2006). A multicomponent conceptualization of authenticity: Theory and research. 38, 283-357.

Keskitalo, E. C. H., Schilar, H., Heldt Cassel, S., & Pashkevich, A. (2021). Deconstructing the indigenous in tourism. The production of indigeneity in tourism-oriented labelling and handicraft/souvenir development in Northern Europe. Current Issues in Tourism, 24(1), 16-32.

Khan, M. A., Chaudhary, G. M., Latif, K., & Ahmed, N. (2020). Long-Run Relationship Between Economic Development and International Tourism in Pakistan. Review of Economics and Development Studies, 6(2), 229-244.

Kim, H., Oh, C. O., Lee, S., & Lee, S. (2018). Assessing the economic values of World Heritage Sites and the effects of perceived authenticity on their values. International Journal of Tourism Research, 20(1), 126-136.

Kim, J., Ji, H., Oh, S., Hwang, S., Park, E., & del Pobil, A. P. (2021). A deep hybrid learning model for customer repurchase behavior. Journal of Retailing and Consumer Services, 59, 102381.

Kim, K.-H., & Park, D.-B. (2017). Relationships among perceived value, satisfaction, and loyalty: Community-based ecotourism in Korea. Journal of Travel & Tourism Marketing, 34(2), 171-191.

Kim, M. J., Lee, C.-K., & Jung, T. (2020). Exploring consumer behavior in virtual reality tourism using an extended stimulus-organism-response model. Journal of travel research, 59(1), 69-89.

Kong, W. H., & Chang, T.-Z. (2016). Souvenir shopping, tourist motivation, and travel experience. Journal of Quality Assurance in Hospitality & Tourism, 17(2), 163-177.

Kumar, R. R., SHAHZAD, S. J. H., STAUVERMANN, P. J., & Kumar, N. (2019). Non-linear effects of terrorism on economic growth in Pakistan: accounting for capital per worker and structural breaks. The Singapore Economic Review, 1950014.

Lam, I. K. V., & Wong, I. A. (2020). The role of relationship quality and loyalty program in tourism shopping: A multilevel investigation. Journal of Travel & Tourism Marketing, 37(1), 92-111.

Lee, S., Phau, I., Hughes, M., Li, Y. F., & Quintal, V. (2016). Heritage tourism in Singapore Chinatown: A perceived value approach to authenticity and satisfaction. Journal of Travel & Tourism Marketing, 33(7), 981-998.

Li, F. S., & Ryan, C. (2018). Souvenir shopping experiences: A case study of Chinese tourists in North Korea. Tourism Management, 64, 142-153.

Liang, L. J., Choi, H. C., & Joppe, M. (2018). Understanding repurchase intention of Airbnb consumers: perceived authenticity, electronic word-of-mouth, and price sensitivity. Journal of Travel & Tourism Marketing, 35(1), 73-89.

Lin, Y. H., & Lee, T. H. (2020). How the authentic experience of a traditional cultural festival affects the attendee's perception of festival identity and place identity. International Journal of Event and Festival Management, 11(3), 357-373.

Liu, H. (2021). Perceived Value Dimension, Product Involvement and Purchase Intention for Intangible Cultural Heritage Souvenir. American Journal of Industrial and Business Management, 11(01), 76.

Liu, H., Bunchapatanasakda, C., Zhang, C., Zhao, S., & Wang, D. (2019). Influencing Factors on Tourists’ Purchase Intention for Intangible Cultural Heritage Souvenir: A Case of Wangkui Shadow Souvenir. Modern Economy, 10(11), 2264.

Liu, H., Han, F., & Wang, J. (2020). On the development of intangible cultural heritage souvenir based on the perception of tourists. Journal of Service Science and Management, 13(02), 345.

Lu, A. C. C., Gursoy, D., & Lu, C. Y. J. I. j. o. h. m. (2015). Authenticity perceptions, brand equity and brand choice intention: The case of ethnic restaurants. 50, 36-45.

Madhyamapurush, W., & Jittithavorn, C. (2020). MODEL OF TOURISM STRUCTURE IN THAILAND. PalArch's Journal of Archaeology of Egypt/Egyptology, 17(3), 1011-1019.

Marangkun, W., & Thipjumnong, A. (2018). Souvenir Product Purchasing as a Travel Motivation in the Shopping Area of Thale Noi, Phatthalung, Thailand. Journal of Tourism and Hospitality Management, 6(2), 47-60.

Mehrabian, A., & Russell, J. A. (1974). An approach to environmental psychology. the MIT Press.

Melewar, T., & Skinner, H. (2020). Why would anyone come to Corfu to have a Heineken? Qualitative Market Research: An International Journal.

Mohammad, A. A. (2021). Contributions of the Cruise Tourism Servicescape To Perceived Value, Delight, and Expenditure: National Identity As a Moderator. Tourism Review International, 25(4), 325-338.

Mulet-Forteza, C., Genovart-Balaguer, J., Mauleon-Mendez, E., & Merigó, J. M. (2019). A bibliometric research in the tourism, leisure and hospitality fields. Journal of business research, 101, 819-827.

Munawar, M., Hurriyati, R., Sultan, M., & Suarsa, S. (2020). Satisfaction and revisit intention of tourists in Bandung. Advances in Business, Management and Entrepreneurship, 284-290.

Nasir, M. N. M., Rahim, M. A., Hassan, S., & Muhamad, S. F. (2022). Developing a Model of Perceived Value, Quality of Life, Place Attachment and Destination Loyalty.

Ngubeni, T. C. (2021). Empowering marginalised women through souvenir making: The case of Alexandra, Johannesburg. University of Johannesburg (South Africa).

Pakhalov, A. M., & Dosaykina, L. M. (2021). Enhancing revisit intention through emotions and place identity: a case of the local theme restaurant. Culture and Tourism in a Smart, Globalized, and Sustainable World: 7th International Conference of IACuDiT, Hydra, Greece, 2020,

Paulauskaite, D., Powell, R., Coca‐Stefaniak, J. A., & Morrison, A. M. (2017). Living like a local: Authentic tourism experiences and the sharing economy. International Journal of Tourism Research, 19(6), 619-628.

Pham, Q. T., Tran, X. P., Misra, S., Maskeliūnas, R., & Damaševičius, R. (2018). Relationship between convenience, perceived value, and repurchase intention in online shopping in Vietnam. Sustainability, 10(1), 156.

Prebensen, N. K., & Xie, J. (2017). Efficacy of co-creation and mastering on perceived value and satisfaction in tourists' consumption. Tourism Management, 60, 166-176.

Rajapakse, R. (2019). TOURISM, ECONOMIC GROWTH AND EXCHANGE RATES: A STUDY OF GRANGER CAUSALITYFOR TWO FAMOUS TOURIST DESINATIONS IN THE SAARC REGION. Economic and Social Development: Book of Proceedings, 112- 122.

Rasoolimanesh, S. M., Seyfi, S., Rather, R. A., & Hall, C. M. (2021). Investigating the mediating role of visitor satisfaction in the relationship between memorable tourism experiences and behavioral intentions in heritage tourism context. Tourism Review.

Robinson, R. N., & Clifford, C. J. A. o. T. R. (2012). Authenticity and festival foodservice experiences. 39(2), 571-600.

Sabiote-Ortiz, C. M., Frías-Jamilena, D. M., & Castañeda-García, J. A. (2016). Overall perceived value of a tourism service delivered via different media: A cross-cultural perspective. Journal of Travel Research, 55(1), 34-51.

Samudro, A., Sumarwan, U., Simanjuntak, M., & Yusuf, E. (2020). Assessing the effects of perceived quality and perceived value on customer satisfaction. Management Science Letters, 10(5), 1077-1084.

San-Martín, S., González-Benito, Ó., & Martos-Partal, M. (2017). To what extent does need for touch affect online perceived quality? International Journal of Retail & Distribution Management.

Sharma, P., & Nayak, J. K. (2019). Dark tourism: tourist value and loyalty intentions. Tourism Review, 74(4), 915-929.

Shen, F., Huang, S., Wu, Q., Repo, S., Xu, Y., & Østergaard, J. (2018). Comprehensive congestion management for distribution networks based on dynamic tariff, reconfiguration, and re profiling product. IEEE Transactions on Smart Grid, 10(5), 4795-4805.

Shi, S., Mu, R., Lin, L., Chen, Y., Kou, G., & Chen, X.-J. (2018). The impact of perceived online service quality on swift guanxi: Implications for customer repurchase intention. Internet Research.

Slack, N., Singh, G., & Sharma, S. (2020). Impact of perceived value on the satisfaction of supermarket customers: developing country perspective. International Journal of Retail & Distribution Management.

Song, H. J., Lee, C.-K., Park, J. A., Hwang, Y. H., & Reisinger, Y. (2015). The influence of tourist experience on perceived value and satisfaction with temple stays: The experience economy theory. Journal of Travel & Tourism Marketing, 32(4), 401-415.

Soukhathammavong, B., & Park, E. (2019). The authentic souvenir: What does it mean to souvenir suppliers in the heritage destination? Tourism Management, 72, 105-116.

Stein, A., & Ramaseshan, B. (2020). The customer experience–loyalty link: moderating role of motivation orientation. Journal of Service Management.

Su, Y., & Teng, W. (2018). Contemplating museums’ service failure: Extracting the service quality dimensions of museums from negative on-line reviews. Tourism Management, 69, 214- 222.

Suhartanto, D. (2018). Tourist satisfaction with souvenir shopping: evidence from Indonesian domestic tourists. Current Issues in Tourism, 21(6), 663-679.

Suhud, U., Allan, M., Wibowo, S. F., Sabrina, E., & Willson, G. (2020). Measuring customer satisfaction of a café and coffee shop colony at a traditional market. Journal of Foodservice Business Research, 23(1), 78-94.

Suttikun, C., & Meeprom, S. (2021). Examining the effect of perceived quality of authentic souvenir product, perceived value, and satisfaction on customer loyalty. Cogent Business & Management, 8(1), 1976468.

Tabrani, M., Amin, M., & Nizam, A. (2018). Trust, commitment, customer intimacy and customer loyalty in Islamic banking relationships. International Journal of Bank Marketing.

Tang, Z., Warkentin, M., & Wu, L. (2019). Understanding employees’ energy saving behavior from the perspective of stimulus-organism-responses. Resources, conservation and recycling, 140, 216-223.

Tiberghien, G., Bremner, H., & Milne, S. (2020). Authenticity and disorientation in the tourism experience. Journal of Outdoor Recreation and Tourism, 30, 100283.

Torabian, P., & Arai, S. M. (2016). Tourist perceptions of souvenir authenticity: An exploration of selective tourist blogs. Current Issues in Tourism, 19(7), 697-712.

Tyrväinen, O., Karjaluoto, H., & Saarijärvi, H. (2020). Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail. Journal of Retailing and Consumer Services, 57, 102233.

Vidon, E. S., Rickly, J. M., & Knudsen, D. C. (2018). Wilderness state of mind: Expanding authenticity. Annals of Tourism Research, 73, 62-70.

Wang, W., Yaoyuneyong, G., Sullivan, P., Burgess, B., Clouse, S. F., Stan, S., & Leslie, N. (2018). A Model for Perceived Destination Value and Tourists' Souvenir Intentions. Journal of Applied Marketing Theory, 8(2), 1-23.

Wei, W. (2018). Understanding values of souvenir purchase in the contemporary Chinese culture: A case of Shanghai Disney. Journal of Destination Marketing & Management, 10, 36-48.

Williams, D. M., Rhodes, R., & Conner, M. (2018). Psychological hedonism, hedonic motivation, and health behavior. Affective determinants of health behavior, 204.

Wood, A. M., Linley, P. A., Maltby, J., Baliousis, M., & Joseph, S. J. J. o. C. P. (2008). The authentic personality: A theoretical and empirical conceptualization and the development of the Authenticity Scale. 55(3), 385.

Yan, R. (2015). Research on the Application of the Chinese Ceramic Culture in the Shape Design of the Liquor Bottle. International Journal of Sociology Study, 3, 29-35.

Yi, X., Fu, X., Yu, L., & Jiang, L. (2018). Authenticity and loyalty at heritage sites: The moderation effect of postmodern authenticity. Tourism Management, 67, 411-424.

Zauner, A., Koller, M., & Hatak, I. (2015). Customer perceived value—Conceptualization and avenues for future research. Cogent psychology, 2(1), 1061782.

Zhang, Z., Plathong, S., Sun, Y., Guo, Z., Munnoy, T., Ma, L., Jantharakhantee, C., & Tanboot, L. (2020). Analysis of the island tourism environment based on tourists' perception—A case study of Koh Lan, Thailand. Ocean & Coastal Management, 197, 105326.