COVID-19 Awareness through Visual Communication: A Comparative Analysis on the Facebook Pages of NGOs and Media in Bangladesh

Arnab Biswas; Ali Ahsan; Mahmudul Hasan

doi:10.48165/sajssh.2022.3404

Authors

Arnab Biswas Assistant Professor, Department of Mass Communication and Journalism, Comilla University https://orcid.org/0000-0001-7791-9849
Ali Ahsan Assistant Professor, Department of Mass Communication and Journalism, Comilla University https://orcid.org/0000-0002-2100-5850
Mahmudul Hasan Assistant Professor, Department of Mass Communication and Journalism, Comilla University https://orcid.org/0000-0002-0362-9395

DOI:

https://doi.org/10.48165/sajssh.2022.3404

Keywords:

visual communication, COVID-19, awareness, media, NGO, visual content, Facebook, Coronavirus

Abstract

This study aims to present a comparative analysis on the nature and characteristics of visual awareness messages disseminated through Facebook pages of NGOs and media at the very beginning of the COVID-19 outbreak in Bangladesh. A total number of 242 video and 116 image contents have been collected from three media and three non-governmental organizations and examined through their total received views and reactions. The findings show that the contents of media received more views and reactions than the contents of non-governmental organizations (NGO), whereas the NGO’s contents were more diverse than media contents. Among the awareness-building contents explainer video, infographic video and image, and videos with the presence of celebrity received higher views and reactions than others.

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