MEASURING TRAVEL SATISFACTION AMONG MUSLIM  TOURISTS IN MALAYSIA

Muharis  Mohamed; Ataul Karim  Patwary; Mohanad S.S.  Abumandil

doi:10.48165/sajssh.2021.2611

Authors

Muharis Mohamed School of Tourism, Hospitality and Event Management, College of Law, Government and International Studies Universiti Utara Malaysia, 06010, Sintok, Kedah
Ataul Karim Patwary Faculty of Hospitality, Tourism and Wellness, Universiti Malaysia Kelantan, 16100 Pengkalan Chepa, Malaysia
Mohanad S.S. Abumandil Faculty of Hospitality, Tourism and Wellness, Universiti Malaysia Kelantan, 16100 Pengkalan Chepa, Malaysia

DOI:

https://doi.org/10.48165/sajssh.2021.2611

Keywords:

Islamic Tourism, Satisfaction, Malaysia

Abstract

Only limited research has examined the role of religion in a tourism context. This study examines the travel satisfaction among Muslim tourists in Malaysia. This paper poses the question: What is the relationship between the Muslim Tourist satisfaction Islamic attributes and revisit intention in Malaysia? A total of 255 questionnaires consisting of 30 items was distributed to Muslim tourists in Malaysia through an online survey. Thus, destination marketers should deliver traditional value to create high customer satisfaction with halal destinations. Marketers should also consider non physical Islamic attributes such as segregation of service delivery when they target consumers with high religiosity to attract more Muslim tourists.

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