Vol. 18 No. 1 (2024): Gyan Management Journal (Jan-Jun) 2024

Published: 2023-08-21

Research paper

Social Media Marketing: Strategies and Impact on Business

Samita Ballabh

1-6
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DOI: https://doi.org/10.48165/gmj.2023.18.1.1
Should digital taxation be in sync with the OECD-G20 Two-Pillar Framework? An Analysis of the Equalization Levy in India and Its Aftermath.

Arun Paul, N Ramalingam

7-20
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DOI: https://doi.org/10.48165/gmj.2023.18.1.2
A comparative study of Non-Colour Bank segment among leading paint brands in Asansol market

Samrat Singh, Somroop Siddhanta

21-29
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DOI: https://doi.org/10.48165/gmj.2023.18.1.3
Moderating effect of price on the relationship of economic animosity and ethnocentrism with purchase decision of retail consumers of Jharkhand

Abhinav Kumar Shandilya, Dilip Kumar

30-37
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DOI: https://doi.org/10.48165/gmj.2023.18.1.4
A study of the indian taxation system on cryptocurrency

Jyoti Arora, Lakhwinder Kaur

38-42
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DOI: https://doi.org/10.48165/gmj.2023.18.1.5
Development of Perceived Psychological Contract Violations (PPCV): A Theoretical Study

Sanya Ahuja

43-49
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DOI: https://doi.org/10.48165/gmj.2023.18.1.6
An empirical Investigation of the Nexus between Disclosure level and Financial Performance on Ethiopian Commercial Banks: A Simultaneous Equations Approach

Degu Kefale, Keshav Malhotra, Monika Aggarwal

50-63
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DOI: https://doi.org/10.48165/gmj.2023.18.1.7
Revisiting the Antecedents of Green Marketing Communication: A Pathway towards Sustainability

Kavita Singla, Anand Thakur, Simriti Kohli

64-73
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DOI: https://doi.org/10.48165/gmj.2023.18.1.8
Leadership In Ethiopian Public Universities; Capacity And Challenges

Mulugeta Fisseha Gebremedhin, Bhawna Gupta

74-82
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DOI: https://doi.org/10.48165/gmj.2023.18.1.9