A comparative study of Non-Colour Bank segment among leading paint brands in Asansol market

Authors

  • Samrat Singh MBA Student, Dr. B. C. Roy Engineering College, Durgapur 3107
  • Somroop Siddhanta Dr. B. C. Roy Engineering College, Durgapur

DOI:

https://doi.org/10.48165/gmj.2023.18.1.3

Keywords:

Asian Paints, Berger paints, Non-colour bank, On time delivery, Prompt resolution

Abstract

The Indian paint industry is one of the fastest growing ones in the  country, maintaining double digit growth rates over the last few years,  primarily due to shift in consumption patterns of the decorative  paints. However, the Non-Colour Bank (NCB) segment consisting of  enamels, primers, thinners, are not showing similar growth patterns,  and is dominated by one firm. This study investigates the Availability,  On-time delivery, Incentive schemes, and Customer Service pattern  of Non-Colour Bank (NCB) products of Asian Paints Ltd., the market  leader, and Other Brands, primarily including Berger Paints Ltd. in  the Asansol Municipal Corporation area. The results will help Berger  Paints, the market follower, to be aware of its position in the market  while also assist other firms in finding out the lacunae regarding  various NCB products in Asansol area in order to compete and have a  strategic edge over other paint brands in the survey area. 

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Published

2023-08-31

Issue

Vol. 18 No. 1 (2024): Gyan Management Journal (Jan-Jun) 2024

Section

Research paper

License

Copyright (c) 2023 Gyan Management Journal

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Singh, S., & Siddhanta, S. (2023). A comparative study of Non-Colour Bank segment among leading paint brands in Asansol market . Gyan Management Journal, 18(1), 21–29. https://doi.org/10.48165/gmj.2023.18.1.3
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