A  Study on impact of Consumer Behaviour in Product Acquisition

Renu  Jakhar; Chhavi  Krishna; Preeti  Shrma

doi:10.48165/acspublisher.tjmitm.2022.24

Authors

Renu Jakhar Assistant Professor, Rukmani Devi Institute of Advance Studies, Rohini, Delhi
Chhavi Krishna Assistant Professor, University of Engineering and Technology, Roorkee
Preeti Shrma Assistant Professor, University of Engineering and Technology, Roorkee

DOI:

https://doi.org/10.48165/acspublisher.tjmitm.2022.24

Keywords:

consumer behaviour, Products, Motivation, Attitude, Perceived risk, Risk reduction strategy

Abstract

In this paper, an effort has been made to convey a general exposition on the behaviour that consumers exhibit while purchasing products and to offer some data on consumer behaviour for citation. The fundamental words that make up the title of this essay, "customer behaviour in product acquisition," are essential since they serve as the foundation for all the pertinent secondary research investigations that were undertaken and summarized in it. The notion of motivation and involvement, knowledge, attitude, perceived risk, risk mitigation technique, and social demographics are all explained in the study.

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