A Study on Measuring Impact of Users Satisfaction on Us ERS Loyalty of India Post Payment Bank

Authors

  • Pooja Barad RESEARCH SCHOLAR, Ph.D. Research Centre, Shailendra Education Society’s Arts, Commerce & Science College, Dahisar, East, Mumbai 400068
  • Kanchan Dutt RESEARCH GUIDE, HOD, Commerce, Department, Shailendra Education Society’s Arts, Commerce & Science, College Dahisar East, Mumbai 400068

DOI:

https://doi.org/10.48165/

Keywords:

User satisfaction, User loyalty, Payment banks, IPPB

Abstract

Loyalty towards an organization determines its growth and furthers the possibilities  of being a successful organization. Banking services are entirely dependent on the  user’s satisfaction and user loyalty. The purpose of this research is to measure the  impact of user’s satisfaction on user’s loyalty of India Post Payment Bank. The  technique used for the current study is structural equation model using SMART  PLS. According to the study’s findings, customer satisfaction appears to have a  favourable, considerable influence on customer loyalty. 

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Published

2024-01-30

Issue

Vol. 14 No. 1 (2023): Trinity Journal of Management, IT & MEDIA, (Jan-Dec), 2023

Section

Review Article

License

Copyright (c) 2024 Trinity Journal of Management, IT & Media (TJMITM)

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

A Study on Measuring Impact of Users Satisfaction on Us ERS Loyalty of India Post Payment Bank . (2024). Trinity Journal of Management, IT & Media (TJMITM), 14(1), 82–86. https://doi.org/10.48165/
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