1.
Kumar SD, Soundarapandiyan K. The Effectiveness of Product Placement in Tamil movies: A Study with Reference to the State of Tamil Nadu, India . sajssh [Internet]. 2022 Oct. 6 [cited 2024 Nov. 28];3(5):28-41. Available from: https://acspublisher.com/journals/index.php/sajssh/article/view/2661