“AN ANALYSIS OF FACTORS RELATED TO CONSUMER ACTIVE PARTICIPATION, BRAND ENGAGEMENT AND COMMUNITY TRUST IN ONLINE FOOD COMMUNITY PLATFORMS ” (2024) IITM JOURNAL OF BUSINESS STUDIES (JBS), 10(1), pp. 97–109. Available at: https://acspublisher.com/journals/index.php/jbs/article/view/16659 (Accessed: 24 November 2024).