AN ANALYSIS OF FACTORS RELATED TO CONSUMER ACTIVE PARTICIPATION, BRAND ENGAGEMENT AND COMMUNITY TRUST IN ONLINE FOOD COMMUNITY PLATFORMS . IITM JOURNAL OF BUSINESS STUDIES (JBS), [S. l.], v. 10, n. 1, p. 97–109, 2024. Disponível em: https://acspublisher.com/journals/index.php/jbs/article/view/16659. Acesso em: 24 nov. 2024.