Factors Influencing Smartphone Adoption: A Study in the Indian Bottom of the Pyramid Context

Abstract

With each every day, the number of people using cellphones  grows. In India, the rise of cellular subscriptions has been quite  rapid during the previous five years. Low-income persons, on  the other hand, have a substantially lower mobile adoption  rates. Corporations are attempting to investigate the 'Bottom of  the Pyramid' sector of low-income individuals due to the  approaching exhaustion and intense rivalry of industries on the  top sides of the socio - economic ladder. To investigate the BOP  marketplace for cellphones, one must first understand the  elements that influence cellphones usage at the BOP. With  regard to the actual research on user acceptance, our research  investigates these aspects. With 266 reliable information  pieces, a logical approach is constructed and evaluated. The  suggested methodology is put to the test using hierarchical  linear modelling. According to the findings, 'achievement  expectation,' 'hedonic motivation,' and 'reported amount of  money' all had a beneficial influence on the 'facilitating  conditions' of using cellphones at BOP. The effects of  ‘smartphone anxiety' and ‘smartphone personality' on  'facilitating conditions' have been discovered.