A Review Study on Service Design Invention for Aquarium Customers Value

Authors

  • Manisha Choudhary Department of Management Studies, Vivekananda Global University, Jaipur, India Author

Keywords:

Aquarium, blueprinting, Customer Value, Grounded theory, Human Activity Modeling Service Design

Abstract

Aquarium business service is a relatively new subject of  research in terms of consumer value. The goal of the research is  to understand more about the service experiences of aquarium  visitors. The purpose of the research is to see how an aquarist  reacts to the actions of aquarium visitors. The cost of service  varies based on the client's level of expertise and ability to do  activities autonomously, as well as the physical qualities of the  service. In the period of migrating from information asymmetry  to information symmetry, customer service demands take on a  variety of meanings. The study combined real-time observation  with targeted in-depth interviews with aquarium-keeping  customers (AKC) and aquarists using Human Activity Modeling  (HAM). In the pilot study, features an aquarium variants  available in the market were discovered through blueprinting of  aquarium business services, brainstorming, and expert  interviews (ABS). QSR NVivo software was utilized in  combination with grounded theory. The customer value  constellation map revealed five separate consumer values:  planted-design,.exotic-marine, pet-companion, prosperity/evil protection aesthetic, and up-gradation. Aquarium users that  have stated a service design requirement include hobbyists,  children, businessmen, and children. 

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Published

2021-11-30

How to Cite

A Review Study on Service Design Invention for Aquarium Customers Value . (2021). International Journal of Innovative Research in Engineering & Management, 8(6), 841–844. Retrieved from https://acspublisher.com/journals/index.php/ijirem/article/view/11979