Consumer Gratification Regarding Insurance Companies: A Case Study of Shimla

Authors

  • Nitin Thapar RIMT University, Mandi Gobindgarh, Punjab, India Author

Keywords:

Consumer Contentment Consumer Gratification, Customer Satisfaction, Endowment, Life Insurance, Insurance Policy

Abstract

In India, the life insurance industry has seen significant  development in recent years. Insurance services are undergoing a  transformation, and the industry's openness has posed many  serious risks and difficulties to Life Insurance Corporation of  India (LIC), the country's sole public sector life insurance service  provider. People are worried about their own and their loved one’s futures. Life insurance provides assistance to a deserving  recipient at a difficult period. Life insurance firms, on the other  hand, are in fierce rivalry. Players in the life insurance industry  have begun to recognize that customer service and satisfaction are  critical to their success. As a result, a proactive approach to client  satisfaction should be taken. The effect of demographic variables  on customer satisfaction with Life Insurance Company is  investigated in this research. It was shown that most policyholders  consider their life insurance company to be safe and reliable. It is  recommended that a life insurance company offer timely and  accurate information to current clients in order for them to remain  loyal and promote good word of mouth about them. 

Downloads

Download data is not yet available.

References

. Types of Insurance.

. Mahdzan NS, Peter Victorian SM. The determinants of life insurance demand: A focus on saving motives and financial literacy. Asian Soc Sci. 2013;

. LIC India.

. Maini E, Venkateswarlu B, Maini B, Marwaha D. Machine learning–based heart disease prediction system for Indian population: An exploratory study done in South India. Med J Armed Forces India. 2021;

. Aliya S, Kaur H, Garg N, Rishika, Yeluri R. Clinical Measurement of Maximum Mouth Opening in Children Aged 6-12. J Clin Pediatr Dent. 2021;

. Matreja PS, Kaur J, Yadav L. Acceptability of the use of crossword puzzles as an assessment method in pharmacology. J Adv Med Educ Prof. 2021;

. Agarwal A, Raj Singh M, Joon P. Sonourethrography With Pharmaco-Penile Doppler in Penile Fractures: A Complete and Productive Imaging Combination. J Diagnostic Med Sonogr. 2021;

. Nolde N, Parker G. Stochastic analysis of life insurance surplus. Insur Math Econ. 2014;

. Ariana S. Effect of Price, Brand and Product Quality of Life Insurance Sales Volume in Conjunction. SSRN Electron J. 2018;

.Global policy directions for maternal and child health in the SDG era. J Natl Inst Public Heal. 2017;

. Leonard DJ. Exploring customer service through hospital management strategies. Diss Abstr Int Sect B Sci Eng. 2018; [12]. Murugesan R. A comparative analysis on preference and satisfaction of life insurance policy holders in dharmapuri district. 2014.

. Singh H, Lall M. an Empirical Study of Life Insurance Product and Services in Rural Areas. Int J Multidiscip Res. 2011;

. Vijay Anand S, Selvaraj M. Evaluation of service quality and its impact on customer satisfaction in indian banking sector - A Comparative study using SERVPERF. Life Sci J. 2013;

. Agarwal S, Agarwal A, Chandak S. Role of placenta accreta index in prediction of morbidly adherent placenta: A reliability study. Ultrasound. 2021;

. Yadav A, Maini B, Gaur BK, Singh RR. Risk Factors for Serum Bilirubin Rebound After Stopping Phototherapy in Neonatal Hyperbilirubinemia. J Neonatol. 2021;

. Bishnoi S, Huda N, Islam SMU, Pant A, Agarwal S, Dholariya R. Association between psychological status and functional outcome in surgically managed fractures around hip in geriatric patients-a prospective study. Malaysian Orthop J. 2021;

. Wani AM, Rastogi R, Pratap V, Ashraf O, Neha. Comparative role of ultrasonography and magnetic resonance imaging in evaluation of biliary tract anomalies and pericholecystic adhesions in patients with gall bladder stone disease. J Int Med Sci Acad. 2021;

. Hartono M, Raharjo H. Exploring the mediating role of affective and cognitive satisfaction on the effect of service quality on loyalty. Total Qual Manag Bus Excell. 2015;

. Agarwal A. Neuralgic Amyotrophy of Posterior Interosseous Nerve: A Cryptic and Crucial Entity. Journal of Ultrasound in Medicine. 2021.

. Chauhan P, Jindal R, Meena D. Intralesional measles, mumps, and rubella vaccine immunotherapy in molluscum contagiosum: A retrospective observational study from a tertiary care center in north India. Dermatol Ther. 2021;

. Perveen Z, Kaur H, Garg N, Mayall SS, Pathivada L, Rishika, et al. Comparative Evaluation of GIC Based Sealant with Nano-Filled Resin Coating versus Filled Resin Sealant: A Randomized Clinical Trial. J Clin Pediatr Dent. 2020;

. Keshav K, Kumar A, Sharma P, Baghel A, Mishra P, Huda N. How Much has COVID-19 Pandemic Affected Indian Orthopaedic Practice? Results of an Online Survey. Indian J Orthop. 2020;

. Rajic T, Dado J. Modelling the relationships among retail atmospherics, service quality, satisfaction and customer behavioural intentions in an emerging economy context. Total Qual Manag Bus Excell. 2013;

. Agarwal A, Agarwal S, Lalwani A, Najam R, Kumar A. Fetal bradyarrhythmia causing hydrops fetalis: A journey from fetal echo to autopsy. Ultrasound. 2020;

. Parvez S, Yadagiri G, Karole A, Singh OP, Verma A, Sundar S, et al. Recuperating Biopharmaceutical Aspects of Amphotericin B and Paromomycin Using a Chitosan Functionalized Nanocarrier via Oral Route for Enhanced Anti-leishmanial Activity. Front Cell Infect Microbiol. 2020;

. Raina A, Sunil MK, Pradhan L, Yeluri G, Ravindra S V, Handa R. Characteristics and prevalence of underwood’s septae on digital panoramic radiographs. J Indian Acad Oral Med Radiol. 2020;

. Anderson EW, Sullivan MW. The Antecedents and Consequences of Customer Satisfaction for Firms. Mark Sci. 1993;

. Cronin JJ, Taylor SA. Measuring Service Quality: A Reexamination and Extension. J Mark. 1992;

Downloads

Published

2021-11-30

Issue

Vol. 8 No. 6 (2021): International Journal of Innovative Research in Engineering & Management (Nov) 2021

Section

Articles

How to Cite

Consumer Gratification Regarding Insurance Companies: A Case Study of Shimla . (2021). International Journal of Innovative Research in Engineering & Management, 8(6), 539–544. Retrieved from https://acspublisher.com/journals/index.php/ijirem/article/view/11754