A Conceptual Study of Service Marketing: Competitive Edge of 7P’s over 4P’s in Indian

Abstract

Every social and global issue is a business  occasion just staying for the right kind of inventive  Entrepreneurship, the right kind of investment, the right  kind of collaborative action.  Peter Drucker The end of this paper is to understand the  impact of services marketing 7P’s( Product or Service,  Price, Place, Promotion, People, Physical substantiation,  Process) in the negotiating of competitive advantage against marketing 4P’s. ultramodern marketing companies are  blending all the 7Ps of services selling in their marketing  conditioning to retain being guests as well as to attract  implicit bones in Indian Market. A significant body of  literature has revealed that the 4Ps of the marketing blend  have radiate under diminishment by numerous marketing  scholars from different perspectives. For services  businesses, the customary marketing blend frame should be  dragged to include the other 3Ps( people, process and  physical substantiation) as deliberate foundations, which  torture companies ’ enactment.