A Study of Rural Marketing in India with Special Reference to Villages in Western Uttar Pradesh
Keywords:
Rural Market segment, Villages market potential, marketingAbstract
Companies are always willing to capture new markets and thus they tried to made things available to the villages and developed an infrastructure of supply chain. The media habits of rural consumers have a large influence on the effectiveness of rural marketing. Though all forms of media are used in rural areas, audiovisual media such as radio, television, and films are especially important due to low literacy rates. As a result, most marketers prefer mass media to reach rural audiences; however, mass media, while effective in urban areas, cannot be as effective in rural areas. This is primarily due to a lack of electricity and linguistic diversity. Before developing a communication package to deliver the product message to rural audiences, it is critical to understand the aspirations, fears, and hopes of rural customers in relation to each product category. Earlier rural market which was limited to agricultural products mainly now has been a market for so many goods.
Downloads
References
Costantini, A., De Paola, F., Ceschi, A., Sartori, R., Meneghini, A. M., & Di Fabio, A. (2017). Work engagement and psychological capital in the Italian public administration: A new resource-based intervention programme. SA Journal of Industrial Psychology, 43(1), 1- 11.
De Vries, M. S. (2016). Understanding public administration. Bloomsbury Publishing.
Hoefer, R., & Sliva, S. M. (2014). Assessing and augmenting administration skills in nonprofits: An exploratory mixed methods study. Human Service Organizations: Management, Leadership & Governance, 38(3), 246-257.
Manoharan, A. P., & McQuiston, J. (2016). Technology and pedagogy: Information technology competencies in public administration and public policy programs. Journal of Public Affairs Education, 22(2), 175-186.
Maevskaya, N. O., & Voronina, O. N. (2016). Research of system of social management of perfum and cosmetic enterprise.
Ogundele, M. O., Sambo, A. M., & Bwoi, G. M. (2015). Principals’ administrative skills for secondary schools in Plateau State, Nigeria. Asia Pacific Journal of Education, Arts and Sciences, 2(1), 90-96.
Pratama, T. G. W. (2017). The urgency of protection of hand-rolled kretek as handicraft product of geographical indication of Kudus District. Fiat Justisia J Ilmu Hukum, 11(2), 133.
Ryu, S., & Christensen, R. K. (2019). Organization performance in turbulent environments: the contingent role of administrative intensity in Hurricane Rita. The American Review of Public Administration, 49(5), 519-531.
