A Study of Perfume Industry in District Kannauj and the Success of One District One Product Scheme
Keywords:
ODOP scheme, Perfume Industry, Administration, ManagementAbstract
The government of Uttar Pradesh launched the One District One Product (ODOP) initiative to promote domestic production of various handicrafts, ready-to-wear garments, leather goods, etc. The state government wants to promote local and specialised products on a district-by-district basis. The UP government is assisting local workers to increase their income through product branding by assisting cottage and small industries. The programmes have increased employment opportunities for many artisans and improved Uttar Pradesh's economy. This programme has been put into effect by the Uttar Pradesh government in each of the state's 75 districts. The programme has received success and praise both domestically and internationally. Present study is an effort to study the perfume industry of District Kannauj in the light of ODOP scheme in Uttar Pradesh.
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