Vol. 15 No. 2 (2021): Gyan Management Journal (Jul-Dec) 2021

Published: 2022-04-23

Articles

  • Brands Gamified: concept, applications and challenges

    Suzanee Malhotra
    1-11
    DOI: https://doi.org/10.48165/gm.2021.1521

  • Investigating The Influence of Social Media Influencers on Consumer Decision Making Process of Plurals and Millennials

    Lovedeep Singh Sidhu, Ramandeep Saini
    12-23
    DOI: https://doi.org/10.48165/gm.2021.1522

  • Competing in COVID era by adopting defensive marketing strategies

    Amit Kumar, Anupriya Kaur
    32-26
    DOI: https://doi.org/10.48165/gm.2021.1524

  • Women Entrepreneurship: Issues and Problems in Chandigarh & Panchkula

    Sonika
    37-51
    DOI: https://doi.org/10.48165/gm.2021.1525

  • An Investigation on the Dimensionality and Structure of Service Quality in Private Banks of South Odisha

    Saroj Kumar Dash, Snigdhamayee Choudhury
    52-69
    DOI: https://doi.org/10.48165/gm.2021.1526

  • Mechanism of a Bad Bank is to Reduce Stress Assets for achieving economic growth and Financial Stability

    Mahesh K.M, P.S. Aithal
    81-95
    DOI: https://doi.org/10.48165/gm.2021.1528

  • Growth of Corporate Tax in India: An Analysis

    Gurpreet Kaur, Vaneeta Rani
    96-103
    DOI: https://doi.org/10.48165/gm.2021.1529

  • A Holistic Perspective of Customer Satisfaction Towards Green Banking Practices

    Rimple Sharma, Rajni Sofat
    24-31
    DOI: https://doi.org/10.48165/gm.2021.1523

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