Reinventing Corporate Strategy A Case Study of Malaysia, Airlines

Authors

  • Kamal K . Jain Professor, University Tun Abdul Razak (UN/TAR), Malaysia.
  • Mohammad Saeed Professor, Minot State University, North Dakota, USA.

Keywords:

Corporate Strategy, Malaysia, Airlines, structure, competitive framework

Abstract

This paper examines the nature and unique features of airline industry by providing insights into its structure, competitive framework and related elements. Mala_11 sia Airlines has been picked up as a case in point to understand the dimensions of airline industry. The paper examines the corporate strategy of the Malaysia_ Airlines. In this competitive environment where many airlines have not been able· to survive, Malaysia Airlines has been successful in sustaining and growing by constantly reinventing its corporate strategy.

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Published

2007-12-05

Issue

Vol. 1 No. 2 (2007): Gyan Management Journal, (Jul-dec), 2007

Section

Articles

License

Copyright (c) 2022 Gyan Management Journal

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Jain, K. K. . ., & Saeed, M. . (2007). Reinventing Corporate Strategy A Case Study of Malaysia, Airlines. Gyan Management Journal, 1(2), 191-206. https://acspublisher.com/journals/index.php/gmj/article/view/865