S.B.E. (Pvt.) Ltd : The Focused Selling Approach

Authors

  • lrfan Amir Professor Lahore university of Management Sciences, Lahore, pakistan

Keywords:

manufacturers, environment, UPL, S.B.E.

Abstract

In order to achiev sales growth Unjl ver Pakistan Limited (UPL) launched Project Fetwri in July 2002. The launch was a culmination of preparatory work O':er a p riod of a year and a half. A significant invesrment in terms of tim

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Published

2007-12-05

Issue

Vol. 1 No. 2 (2007): Gyan Management Journal, (Jul-dec), 2007

Section

Articles

License

Copyright (c) 2022 Gyan Management Journal

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Amir, lrfan . (2007). S.B.E. (Pvt.) Ltd : The Focused Selling Approach . Gyan Management Journal, 1(2), 44–60. Retrieved from https://acspublisher.com/journals/index.php/gmj/article/view/854