An Application of Porter's Five Forces on Sports Goods Cluster at Jalandhar, Punjab

Authors

  • Priya Jhamb Assistant Professor, Amity College of Commerce and Finance, Amity University, Noida

Keywords:

Cluster, Porter's Five Forces Model, Sports Goods Sector

Abstract

The paper attempts to analyze the intensity of competition within sports9oods cluster of]alandhar on the basis of Porter's five forces model. The study indicates thatjalandhar cluster is a market leader in sports goods sector in India yet it has strong rivals. Further, threat of new entrants and bargaining power of supplier is moderate while threat of substitute goods, bargaining power of customers and rivalry among the existing firms is strong.

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Published

2014-12-11

Issue

Vol. 8 No. 2 (2014): Gyan Management Journal, (Jul-dec) 2014

Section

Articles

License

Copyright (c) 2022 Priya Jhamb

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

Jhamb, P. (2014). An Application of Porter’s Five Forces on Sports Goods Cluster at Jalandhar, Punjab . Gyan Management Journal, 8(2), 110–117. Retrieved from https://acspublisher.com/journals/index.php/gmj/article/view/609