Point of Purchase Communication - The Everyday Evolving An Empirical Analysis

Authors

  • Madhuri Sharma Assistant Professor, Chitkara Business School, Chitkara University, Punjab. (Also Research Scholar-University of Mysore Karnataka
  • Dr Babu HOD Management, Nitte Meenakshi Institute of Technology {NMIT}, Bangalore

Keywords:

Point, Purchase, customer, product, communications

Abstract

Point of Purchase (PoPJ is the abode area a customer is about to buy the product. This is the crucial ere the actual barter takes place. It offers us a final scope to admonish or appeal espite of the huge amounts being spent by many companies on attractive point of lays, th ere lies a thorough dearth of a specified methodology or a barometer assessing-"""'-----,.---~Jo[ all the types of communications happening ata shopping arcade.

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Published

2016-06-05

Issue

Vol. 10 No. 1 (2016): Gyan Management Journal, (Jan-Jun) 2016

Section

Articles

License

Copyright (c) 2022 Madhuri Sharma, Dr Babu

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

Sharma, M., & Babu, D. (2016). Point of Purchase Communication - The Everyday Evolving An Empirical Analysis. Gyan Management Journal, 10(1), 27–37. Retrieved from https://acspublisher.com/journals/index.php/gmj/article/view/560